IncrementumdigitalReviews of incrementumdigital.com

THIS IS A SCAM COMPANY!!! They sign you up to them via other means through social media posts and deduct money from your bank account without you knowing about it. They operate through a company Based in Malta. They are a bunch of thieves and all the previous reviews are Dubious and doubtful of their genuineness. AVOID THIS COMPANY

Before I talk about my experience, I wanted to share that I have never planned to write a negative review about this company. I was really unhappy with their service, and instead of writing a bad review on this site, I reached out to the founder letting him know about my experience. I detailed the reasons that made me terminate our contract and I was expecting a reply from him, but guess what? Nothing. As someone stated in a review, this company invests a lot in marketing. The founder is a well-known guy in the Amazon space. You see him everywhere in all events. I decided to hire them to do the following: - Scale my current products - Launch new ones They failed at both. Their goal is to spend as much as possible. They don't care about bid optimization. The more they spend, the more money they make. They don't care if their bids keep your business profitable or not. There is no proper keyword research. Here are some of the shocking facts: - Product launch: a campaign is not spending for 3-5 days? No problem. No one will adjust the bids or see what is the problem. Any Amazon seller knows how important it is to launch properly. - Keyword research: No proper keyword research, especially at the "negative" level. I've seen some campaigns where they put their company name(Incrementum) as a negative keyword!!!!!!!!!! - They promised they would try all kind of PPC campaign but Sponsored brands was never even tried. - Aggressive bidding: Why would you bid $5-7 when you can appear on the first spots for $2-3? Most of the campaigns were draining quickly resulting in high ACOS and poor Return on Ad Spend. - They were bidding aggressively on keywords where we were ranked in the top 3(plus Amazon choice on some of them). It resulted in most of our sales being generated through PPC where we could do it for free. Our profit declined by around 60-70% on most of the products. - They plug you into Perpetua software and leave like this. Don't expect them to do keyword research for you or whatever. There were some good things about them: - Weekly reporting - Weekly calls But... Useless! Finally, I wanted to say that I am not blaming the people managing the accounts. But I believe they are overwhelmed. The guy managing my account was honestly a good person. But I believe he didn't have time to do his work properly.

In my opinion, the best way to think of Incrementum Digital is basically, a company that knows how to market itself and its founder, that sells less than OK PPC services that is run by people that are nice yet inexperienced and overworked. They really put themselves out there. The founder is always pumping very useful info and news all over social media. Getting on all the hottest podcasts. But the PPC (and Perpetua, the software they use) is pretty bad. I was sad to find out that there is no real carryover between their stellar marketing and the services they provide. To make things worse, they refuse to help whatsoever on things that are very relevant & easy yet tremendously helpful, like advising KW to include in your listing. "Not my job." The staff seem overloaded. You have to beg and beg and beg them to do anything. And by the time they answer, they have already forgotten key tenets about your brand that you had already explained five times. It seems that their goal is to plug you in to the awful software and to let it ride. After we parted ways, I audited their work. Really bad. Like REALLY bad. Tons of spend on completely irrelevant and non-converting KW. Like, were they even monitoring this? What was I paying for exactly? They also seemed to overly target easy softball KW, and not expensive harder to rank, but more rewarding KW so they can show a good ACOS each month. Speaking of which, their reports are very nicely made- gotta give them that. However you spin it, you shouldn't consider your PPC rep to be a part of your team. My advice, would be for less than their price you can hire a full time VA to spend 40+ hours a week on your PPC. I wouldn't feel so compelled to write this review, except I constantly see the founder pushing Incrementum in the Amazon FBA social media world. A constant reminder that expectations were far far far from reality for me.

We signed up with Incrementum to have them run our PPC campaigns on Amazon. When we started our ACOS was roughly 50% and we new that it would rise because Incrementum had to rebuild all of our campaigns to work with the third-party PPC software that they used (Perpetua). Fast forward 6 months later and ACOS is at 59%, we were on our third account manager, and the company was getting mad at our company because we were upset that they were not doing anything other than letting Perpetua run its course. Save yourself time, headache, frustration, and money and do your PPC yourself, use a PPC software, or look anywhere but here. This is just another company looking to make money on the backs of hard working Amazon sellers. They will probably respond with, "but we did our best and gave you a $1,500 refund plus waived the 30-day cancellation fee." Yes, they did and we accepted because we had already lost enough time, money, and sales from using them and didn't want to waste more money on lawyer fees. How do you know our products just aren't bad or that we are bad at SEO and all the other things that come with the PL sector of Amazon? Within 6 weeks of switching to our new PPC Management Company who I won't disclose to keep this review up, our ACOS is down 14% and still dropping, yes from 59% to 45%, sales are up, profits are up, conversion rates are up, and Ad Spend is down. The results you will get with Incrementum Digital are the same as if you subscribed to Perpetua, set it on autopilot, and hired a VA to build monthly reports for you and then tell you about them on a zoom call. Another thing to note, our campaign structure was entirely messed up after using Incrementum Digital, beforehand they were nice, clean, and effective. By messed up I mean titles that were hard to read, campaigns with 300+ KWs, and unoptimized budgets, it was simply horrific. When we asked for corrections to be made they would fix one tiny thing and then ignore everything else.

The most expensive service of PPC management with the worse result. All they do is put you on one of the PPC software, spend your money on ads and that is it- without even caring about the results. I talked to Liran, the owner, when I saw he showed in FB how he keeps 7% ACOS to his customers. I didn’t have the brand registry at the time and my target was to keep 20% ACOS to maximum 30%. I accepted the fact that at the beginning the ACOS will be higher than that, but I was promised with confidence that the ACOS can be kept low. We started at August 2020, my product was on AMZ for already more than a year and was showing up in the first page for many different search terms. I was already having a very good year and up to August I sold more than my total sales of 2019, and I was too busy on my other sales channels that I assumed that taking someone to manage it with enough time, before Q4 I will just have to prepare and make sure I have enough in stock. Long story short, I hardly heard from them. They put you on a Slack and send you once a month report that you can basically look for yourself in AMZ. When I asked one time my account manager a question regarding some other issue, he straight away said that he was told to discuss only PPC, so don’t expect anything else. They just connect your account to one of the PPC software’s and maybe check it once in 2 weeks. How do I know that? Someone took over my listing and buybox, and I was struggling with that for like 10 days. Then, suddenly the account manager wrote me in the Slack that someone is on my listing, so obviously, for at least 10 days he didn’t even check my account. Incrementum digital sent a survey one time to check your satisfaction with the service, and I answered honestly about how I’m not satisfied with them, and no one ever bothered to contact me. Even when I tried to contact Liran directly he seems the most careless and tried to throw it all on me. For example, he jumped to say that maybe I should check my photos, at that time his company start offering Listing Image, so basically he just tried to sell me another thing without caring about the results of the PPC service I’m already paying for. I asked again & again in those 5 month to share with me the keywords they are targeting and the search terms, and tried to give them ideas from my top ranked keywords in the other channels, and since they took over the AMZ account every time I was trying different searches in AMZ I didn’t see my product in the results at all, not even as an Ad result, and for many keywords I went down to the 2nd page. I even lost the Amazon Choice I had for one of the variations. My product is a crazy hit seller, my sales in all my other channels are always on the rise and I had a Q4 sales more than expected, and if so AMZ should be the #1 in the sales, with Incrementum digital my AMZ sales of Q4 were not even 20% of my other channels. Also my ACOS in AMZ was more in the 70-80% which mean you lose money. Don’t do the mistake I did, thinking that if I take the most expensive PPC service, I will get a clean head and the best result. The case is not at all! You can find someone in Fiverr for $200 maximum a month that will take care of your account and PPC and all and won’t just show off in Social Media but in reality won’t even want to hear and accept the fact that he failed big time delivering result to his customers. My 2020 Q4 of AMZ won’t come back, and the loss is big. Don’t do my mistake and don’t put your AMZ account in Incrementum digital’s hands. The main thing I will add to Liran's comment on this review is that I didn't get any free month and I paid the full amount until 12/17 and told them to close on Dec 22nd after they kept charging me. On top of the $750 there is a time fee of $1000 which was paid in full as well. Again, if you have a Best Seller and a successful product all over the online, retail & wholesale and only one channel is failed, than whoever managed this account for you failed himself and all the rest is just excuse. Incrementumdigital & Liran failed big time.