HookPointReviews of hookpoint.com

Brendan was so helpful and clear in his explanation and advice. I feel inspired to use his guidance in my posts going forward.

After attending an online session with Brendan as part of the MindValley group, i applied his methods to one of my clients videos. The videos were stuck on the 200 mark with little or no engagement. I kid you you not, within 24 hours one of my videos got 1.2k views and its still growing. Thank you. Thank you and Thank you. I am literally studying formats like a scholar of history studies battles.

The course was very helpful for our business. For a few years now, we have maintained a consistent social media presence without consistently achieving viral videos. Hookpoint gave us the tools to analyze and understand why videos go viral, along with a framework for creating multiple million-view videos. Our coach was great—making everything easy to understand and completely changing our perspective on social media. Instead of just throwing things at the wall and seeing what sticks, we now have a clear plan based on understanding human attention and how it affects the performance of a social media video

Brendan’s “5 Biggest Lies in Social Media” talk was a refreshing wake-up call. He breaks down virality not as luck, but as a system rooted in storytelling, strategy, and understanding how algorithms really work. The session gave me actionable insights I’m already applying to build better content, faster. His approach to “think like a system” and “lead with great storytelling” is a game-changer. Highly recommended for anyone serious about scaling with purpose.

The Ask the Experts event is well hosted and moderated. I never feel intimidated to ask a question in the environment that you've created. It's a pleasure to see a mixture of people at different points in their journey. The insights the analysts provide reinforce the methods taught in the course through exposure to their thought processes. Well done.

I've had such a fantastic experience with Hook Point and specially in relation to a recent campaign working with Jack. His attention to detail was super and the tools he gave me to take action has transformed my business. I am so glad to have discovered Hook Point and I consider Jack to be a mentor for me and my growth.

Had a very helpful session today. Jake is fantastic! He gave me some great advice which I'm looking forward to implementing.

Ren and Darian did a really fantastic job teaching me content virality. They were super fun to work with and very knowledgeable in the seemingly complicated world of content creation. I enjoyed working with them so much, I am having my creative director go through their training as well.