First and Last Time U.
Less marketing, more development
UI: Underdeveloped. Need to showcase free features that aids the marketing team in gaining more subscriptions. There's not value added in aimlessly looking around the app without a subscription at a bunch of graphics & titles with no functionality. You're not giving the end user any "bait" to "try before you buy" outside of the free trial. We live in a PPI world with more conscious consumers who are not going to blindly trust their PPI with your security policies just because it looks bright & animated. Leverage your teams to talk about how to create a "trust-building" first-time experience for your end users with the target being subscribing. Support: Undefined purpose when issuing instructions for self-help on issues. Explain WHY I need to login, logout, reset the password.....all for an SSO correction on YOUR part. This makes absolutely no sense & diminishes the end-user experience. SSO: You seriously need to improve in this area. You will lose company contracts by the number of employee complaints in internal channels that you will never see because benefits teams will not look to you to resolve them. They will simply not renew the contract with you. If you are already verifying accounts as work/org accounts vs personal accts, then you should already be able to identify when a user attempts to convert their acct with work/org email into a benefit-paid acct. Go back and review the journey map for onboarding work/org email addresses as paid benefit contract accounts.



