Jonathan B.
Buyer beware — I would not recommend Aletto
We engaged Aletto for a four-month, $20,000 lead-generation program targeting senior B2B marketing decision-makers at companies with $50M+ in revenue. The experience fell well short of what we believed we were buying. The initial leads generated did not fit the ICP we had clearly agreed. More concerning was the quality of the Facebook and Instagram advertising produced for us. In my view, much of it looked like generic AI-generated content — what I would describe as “AI slop” — rather than the thoughtful, strategically developed creative we expected from a professional lead-generation partner. We were also disappointed by the handoffs within the team and the level of senior involvement compared with what we felt had been represented during the sales process. The program required additional investment in paid media on top of Aletto’s fee. As the engagement progressed, I lost confidence in the team, the advertising and the overall approach. I wasn’t prepared to keep spending more money on a program I didn’t believe was working, so we terminated the engagement early. We asked Aletto to refund half the money but they refused. I’ve run a professional services business for more than 25 years. I understand that sometimes an engagement simply doesn’t work out. When that happens, I believe good businesses try to find a reasonable resolution with their client. That was not our experience with Aletto. I would not recommend Aletto based on our experience. Buyer beware.
Response from AlettoOct 8, 2026
Thank you for sharing your feedback, Jonathan. We're sorry the engagement didn't turn out as you hoped. For context: this was a 16-week pilot under a written agreement our two teams negotiated in detail before signing. The program was ended at the client's request around week 9, before the guarantee period was complete. The agreement includes client-side lead follow-up obligations, including calling new leads on the same business day. Per our CRM records, those obligations were not met. Throughout the engagement our team responded to each concern raised, including revising creative, messaging and lead qualification. We take every client experience seriously and would welcome the chance to resolve this directly and privately. Please reach out to [[email protected]] — The Aletto Team



