GNO PartnersReviews of gnopartners.com

Over the past 2+ years, we’ve had the opportunity to work with Ian Pubillones and Ouriel Rybski at GNO Partners on our Amazon business. What originally started as what was supposed to be a short 6-month engagement turned into a long-term partnership once we realized the level of value, expertise, and strategic guidance they bring. One thing I’ve learned in the Amazon space: A lot of companies market themselves as “Amazon agencies,” but in reality they’re often just service providers offering one specific function — PPC, photography, listing optimization, etc. — packaged as an agency. With GNO, it’s different. They are truly Amazon focused operators who understand the entire ecosystem of the business, not just one silo. Their team has helped guide us across multiple areas including: • PPC strategy • Inventory forecasting & projections • Profitability analysis • Product strategy • Listing optimization (titles, descriptions, content) • Photography • Overall Amazon growth strategy What I appreciate most is that they don’t just execute tasks. They think strategically alongside us as a partner. Running and scaling an Amazon business today requires much more than simply “running ads.” It requires understanding how every moving piece impacts profitability, inventory flow, ranking, and long-term growth. Grateful for the partnership and looking forward to continuing to grow together. #Amazon #Ecommerce #AmazonFBA #MarketplaceGrowth #EcommerceBusiness #AmazonSeller #GNOPARTNERS

We have been working with GNO for just over a year now and the results speak for themselves. Prior to working alongside Dan we had scaled our business rapidly seeing good results however the rapid rate of growth highlighted inefficiencies which led to tighter margins and wasted ad spend. We have now continued to scale at an even faster rate with increasing bottom line margins and lower TACOS with ad spend allocated more efficiently. Our top line revenue is 100% up on last year with ACOS falling consistently to acceptable levels. we are now a leader in our category across multiple product lines. We were instantly impressed by the offer of a 'done with you' service as opposed to the standard 'done for you' services which enables us to remain in control of our own business whilst increasing our knowledge base. We have been impressed time and time again with the deep knowledge of our consultant which has enabled us to test and implement advanced strategies that help to grow our business. Working with GNO has been a great investment for our business and has enabled us to reach levels above what we thought was possible with our brand.

Before working with GNO, my Amazon business was growing, but mostly because I kept adding more products rather than following a clear strategy. I knew there was more potential, especially when I saw competitors growing faster despite having weaker listings and fewer reviews. Working with GNO completely changed the way I look at Amazon. They helped me understand the numbers behind the business, build a proper growth strategy, and optimize areas I had been overlooking for years. The results have been outstanding. In 2026, we're already close to matching the revenue and profit we generated during all of last year, and we're only in beggining of June. Over the last 30 days, both sales and profit have increased almost 100% compared to the same period last year, while PPC performance has improved significantly. What I appreciate most is that GNO doesn't focus only on advertising. They take a holistic approach to the business, helping with profitability, operations, systems, creative strategy, and long-term growth. It truly feels like having an experienced team invested in your success. If you're serious about scaling your Amazon business, I highly recommend GNO. They've helped me move from simply managing the business to growing it with confidence, clarity, and a clear plan for the future.

GNO have added a lot of value to our Amazon business. Even though we had been selling on Amazon for over 7 years, our business felt like we were guessing everything and not really sure if we are doing good or not. The processes that GNO have are simple but so effective, especially their PPC. With our brand consultant, Ivan, we have managed to turn our business into a well oiled machine in a short time frame. Our P&L has improved drastically and there is so much more room to grow. We always look forward to our weekly meetings with Ivan and we get a ton of value. The GNO team are on top of all Amazon changes and help all members to navigate through them. They are always on top of methods to increase sales and profits. Highly recommend having a call with the GNO team to see if they can help you.

After working with GNO Partners for over a year, I can confidently say they are the gold standard in Amazon growth and PPC management. Sales have more than doubled since partnering with them, and their guidance, advertising strategies, infrastructure, and overall expertise are second to none. I’ve worked with several other agencies and consultants over the years, and nobody comes close to the level of trust, transparency, and results that GNO delivers. If you’re serious about growing your Amazon business, these are the people you want in your corner.

Great experience. My consultant, Jim, has been outstanding. Amazon has countless nuances and complexities, and he's been super helpful in explaining them clearly. He also helped put a robust PPC system in place that has made a real difference for my business. I'd highly recommend GNO and the team to any serious Amazon seller, large or small.

When we started working with GNO, our business had reached a plateau. Growth was steady but not particularly dynamic, and as a team we had become somewhat complacent in our approach. Over the past few months, that has changed significantly. The biggest shift has been in momentum, focus, and consistency of execution. Working closely with Michele, we’ve been able to bring more structure and clarity into how we operate. This is now clearly reflected in our numbers: in March, we grew profits by 85% year over year; in April, that increased to +130%; and in May, we are on track to reach +182%. What stands out is not just the growth itself, but the fact that it feels structured and repeatable rather than incidental. The added perspective and hands-on support have helped us move faster and make better decisions. In hindsight, this is something we would have benefited from doing earlier. For anyone in a similar position, it is worth exploring sooner rather than later. Working with GNO, and specifically with Michele, has been a valuable step forward for our business.

Before working with Michele Tardelli and the team, we were starting to feel real stagnation in our Amazon business. Growth had slowed, and we were hitting the limits of our own knowledge (Even after 20 years in the business!). As a small team, it’s hard to see what you’re missing, especially with how fast Amazon keeps evolving. We knew we needed a reset and outside expertise. What stood out was the level of real operator experience. This isn’t a typical agency setup—these are people who have actually built and run brands and understand the day-to-day challenges. The impact was noticeable quickly. We cut inefficiencies and significantly improved profitability, and sales with +35%-44% YoY growth in sales, and 85-100% growth in YoY net profit in the last two months. Beyond that, the biggest shift has been clarity on prioritization—what actually drives short-term results vs. long-term growth. If you’re considering it, my advice is to be ready to engage. You’ll get results, but it requires focus and internal effort. This isn’t passive - you need to implement and collaborate. Overall, it’s been a very worthwhile experience, and I’ve already recommended Michele and the GNO Partners team to other sellers.