Timothy V.
My experience with Global Writing…Great editing. Poor marketing
My experience with Global Writing Services started out very well, but unfortunately ended very differently. I want to give credit where it is due. Their team did a very good job editing my book and helping me through the initial publishing and setup process. I was genuinely pleased with that part of the experience. The problem came when we moved into marketing. Based on the success of the publishing process and the confidence they expressed in their marketing capabilities, I agreed to spend a substantial amount of money on a marketing program. The results were extremely disappointing. After that investment, I received zero qualified leads that I could identify and zero new book orders that I could attribute to their marketing efforts. That is the part I have a serious problem with. Their website describes extensive book marketing capabilities, including campaign strategy, social media promotion, email marketing, influencer partnerships, online promotions, and efforts designed to increase a book's visibility and reach. My experience simply did not match those expectations. Publishing and marketing are two very different disciplines. Based strictly on my experience, they demonstrated that they could help edit and publish a book. They did not demonstrate to me that they could effectively market one. I went from being extremely pleased with this company to being extremely disappointed because I trusted their recommendation and made a significant financial investment based on it. If I were doing it again, I would absolutely consider them for editing and publishing assistance. I would not make another substantial marketing investment without first requiring a detailed campaign plan, specific deliverables, measurable KPIs, access to campaign analytics, and documented results from previous author campaigns. Good editing helped me produce a better book. Marketing was supposed to help people find it. In my case, that second part simply did not happen.



