Kay
Just AI generated data that cannot be verified and doesn't make sense
The reports they provide are a mess of AI generated content that cannot be verified. They over-promise and are dishonest- we asked for a particular tracing of products all the way from shelf to source, and they confirmed in writing they would provide that. So, we were willing to spend $6,000. However could not deliver and did not provide explanation as to why. We are a US based company, and thought we were hiring FMI UK. It turns out the entire team is based in India, so there is a language barrier that makes communications difficult in meetings. They required payment before we received the report, which I should have seen as a red flag. I very much regret the money we spent on this company. You can have clearer results from doing your own research. These are not experts in the market, they are just using AI to aggregate data in a way that is very difficult, if not impossible, to interpret.




