Fièra Beauty is not just a brand; it's a bold statement in the beauty industry. We cater exclusively to the 40+ woman, empowering her to embrace her age with confidence and vivacity. Our products and philosophy break the mold, challenging conventional beauty standards and celebrating the unique beauty of maturity.
Fièra Cosmetics (fieracosmetics.com) has 1,994 customer reviews on Five Star Index, with an average rating of 4.7 out of 5.
Also known as
fieracosmetics.com
Website
fieracosmetics.com
Category
Cosmetics & Makeup
Location
Buffalo, New York
Listed on Five Star Index
2026
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The company replied to 10% of reviews.
Latest
Most recent review: October 2026.
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The new concealer works quite well,better than most. However, I got it because of the idea that you could use it on your whole face as well. I suppose you could do that, but it is only a small tube and would last only a few weeks if you used it every day and it is not cheap. I don’t think I will get it again. I do think that the other concealer, luxury concealer is a very good thing. If you put it on properly it really hides the dark circles, and the tube lasts a long time.
Response from Fièra CosmeticsDec 2, 2025
Hello Andrea,
Thank you so much for sharing your thoughts with us. We’re glad to hear that both concealers have worked well for you in different ways, and we always appreciate honest feedback.
While many customers enjoy using the new concealer as an all-over option, we understand that everyone’s routine and expectations are unique. Your point about tube size and frequency of use is completely valid, and we’ll be sure to pass this insight along to our product team.
As always, we want you to feel fully confident in your purchases with Fièra, which is why we offer a generous 30-day money-back guarantee. Please feel free to reach out to our support team if there’s anything we can do to help.
Warm regards,
Victoria from Fièra Cosmetics
TR
Tracy
I had high hopes, but the new formula needs work.
I have been using the luxury concealer and absolutely love it! The only drawback is how small a tube is and that it isn't cost effective to use it as a full face concealer. When I saw you released the All in Wonder, I thought my prayers had been answered. I ordered two during an introductory offer with high hopes. Unfortunately, I was disappointed.
First, the consistency is inconsistent. The separation issues are a real problem. Even when shaking the tube vigorously, and kneading it before use, I never know whether I will get a creamy tinted product, or a liquidy white separation. As small as the tubes are, when that happens 2-3 times, the remaining product in the tube gets thicker, heavier, and more paste-like.
I was also incredibly disappointed with the coverage. I expected something a bit lighter in weight than the luxury concealer, but still providing enough coverage to even out redness and melasma. I can't even tell I am wearing product unless I build it 2-3 times. For the volume of product you get for the price, I expect to get better coverage than that.
What I did love - the color match is perfectly blendable and melts into my skin beautifully. It doesn't feel heavy or cakey on my skin and I don't look dried out at the end of the day.
Overall, I really, really wanted to love this new product and I will continue to wait for Fiera to perfect a foundation that combines the right amount of coverage, consistency, and value. Until then, I will go back to the luxury concealer. This one still needs work.
Response from Fièra CosmeticsNov 17, 2025
Hi Tracy,
Thank you so much for taking the time to share such a thoughtful and detailed review feedback like yours is incredibly valuable to us.
We’re truly happy to hear how much you’ve been loving the Luxury Concealer, and we appreciate you giving the All-In-Wonder a try with such high hopes. At the same time, we’re very sorry to hear that your experience with the new formula wasn’t what you were expecting.
You’ve shared some extremely helpful insights regarding the consistency, separation, and coverage, and we want you to know that this feedback has been passed directly to our product development team. We’re continuously working to refine and improve our formulas, and hearing from long-time Fièra customers like you is a key part of that process.
We’re also glad to hear that the shade match and finish blended beautifully for you that’s something we’ve worked hard on and we appreciate you highlighting the parts you enjoyed.
In the meantime, we completely understand your decision to return to the Luxury Concealer, and we hope it continues to give you the results you love. If our Customer Happiness Team can help with shade matching, product tips, or anything else, please don’t hesitate to reach out we’re always here to support you.
Warm regards,
Victoria from Fièra Cosmetics
LF
Lisa F.
The company advertises aggressively on…
The company advertises aggressively on my game platforms and I finally caved. Ordered two colors of the luxury concealer as suggested and I have been using them both for a few months. I also use the recommended brush. The finish is sticky and doesn’t soak in. It also underperforms with coverage. Putting less product on doesn’t work..neither does adding more. Will not purchase again.
Response from Fièra CosmeticsNov 17, 2025
Hello Lisa,
Thank you for taking the time to share your experience with us — we truly appreciate the feedback.
We’re very sorry to hear that the Luxury Concealer hasn’t been performing the way you’d hoped. While many customers do love the concentrated formula, we understand that it doesn’t always work the same for everyone, and we never want you to feel disappointed with your results.
For anyone who experiences a sticky finish or difficulty blending, we typically recommend applying the concealer onto freshly moisturized skin, as hydration makes a big difference in how the formula melts in. Using a very small amount about half of what you would use with traditional liquid concealers can also help create a smoother, more natural finish.
That said, your feedback is important to us, and we’ve shared your comments with our team so we can continue improving the experience for all Fièra customers. If you’d like personalized tips or assistance with a return (if still within our 30-day money-back guarantee), our Customer Happiness Team would be glad to help.
Warm regards,
Victoria from Fièra Cosmetics
SU
Sue
The Fiera ads are very misleading
The Fiera ads are very misleading. I tried ordering many times - from different women advertising your products. Interesting why my orders did not go through! (Even though there was an order # .) You should ban these women from advertising your product. I also contacted Fiera by email. Pretty much the exact same responses - but not much help. I was finally able to place my order directly through Fiera. (I did pay more and didn't get the 2 free items.) Just after I placed my order, Fiera sent me (email) a 15% discount to be used within 48 hours - seriously?! I have used both the Luxury Concealer & the All-In-Wonder Concealer/Foundation. I find that both are dry in consistency. They do, somewhat, hide imperfections and dark circles. Neither covers under-eye bags!
Response from Fièra CosmeticsNov 10, 2025
Hello Sue,
Thank you for taking the time to share your detailed feedback we truly appreciate it.
We’re very sorry to hear about the difficulty you experienced while placing your order and the confusion throughout the process. We’re also sorry that the concealers felt a bit dry for you. Our formulas are highly concentrated, so we always recommend applying a small amount onto well-moisturized skin for best results, this helps the texture blend smoothly and minimizes any dryness.
We’ve shared your feedback with our team so we can continue improving both our customer experience and communication. If you’d like personalized tips or assistance, please reach out to our Customer Happiness Team, and we’d be glad to help.
Warm regards,
Victoria from Fièra Cosmetics
JC
JCD
Bakuchiol Eye Cream moisturizes
I have been using Bakuchiol Firming Eye Cream for about 2 months. I like the texture, consistency and the way it feels on my skin. What i do not like is that it did not reduce puffiness or my dark circles at all. Not one slight spec of lighter skin. I am 70 years old so perhaps I shouldn’t have expected any improvement/ change. I mention this for the seasoned customers looking for the same results. Overall, it is a good eye cream with good moisturizing results. Fragrance free and is dispensed in a convenient container.
Response from Fièra CosmeticsOct 14, 2025
Hello,
Thank you so much for taking the time to share your thoughtful review!
We’re so happy to hear that you’re enjoying the texture, consistency, and moisturizing feel of our Bakuchiol Firming Eye Cream, and we truly appreciate you sharing your honest experience. While many customers do notice visible improvements in puffiness and dark circles over time, results can vary depending on skin type and age.
We’re grateful for your feedback — it helps us continue improving and guiding other customers with similar skincare goals. If you’d like, our Customer Happiness Team would be glad to help you explore complementary products that may better target under-eye brightness.
Warm regards,
Victoria from Fièra Cosmetics
LA
Labelle
Disappointed with Bakuchiol Firming Eye Cream…
I purchased Bakuchiol Firming Eye Cream because in one of your articles, you claimed that the cream would reduce the appearance of black lines. I am almost finished the tube and so far have not seen any difference.
Response from Fièra CosmeticsAug 21, 2025
Hi Giselle! I'm so sorry to hear that you haven't seen the results you're looking for. Your order is still within our 30-day money back guarantee, so please get in touch with us at [email protected] for a full refund. We'll make this right!
Best,
Amy from the Fièra team
RG
Roxanne G.
The Fulluptuous Lip Plumper was a bust
The Fulluptuous Lip Plumper was a bust. I had high hopes after seeing the videos of women using it, but it just softened my lips, no plumping. The Firming Eye Cream is nice but I didn't see any change in my eyes. The MoistureWiser cream is very hydrating. Very nice. The concealer had been a little difficult to use.
Response from Fièra CosmeticsAug 18, 2025
Hi Roxanne,
Thank you so much for sharing your detailed review!
We’re glad to hear that you’ve been enjoying the hydration from our MoistureWiser Cream, and we truly appreciate your feedback on our other products as well. At Fièra, we know that results can vary from person to person, and your input helps us continue to improve and support our customers in finding what works best for them.
As always, all of our products are backed by our generous 30-day money-back guarantee. If you’re still within that window and would like to explore other options, our Customer Happiness Team would be delighted to assist you.
Thank you again for taking the time to share your experience!
Warm regards,
Victoria from Fièra Cosmetics
IS
Isbel
The verdict is still out for me
I am really happy with the customer service. I’m justnot sure this is working well for my complexion. I use a combo of tan and medium, but the improved difference is hard to see.
Response from Fièra CosmeticsAug 7, 2025
Hi Isbel,
Thank you so much for your kind words about our Customer Happiness Team—we’re thrilled to hear you had a positive experience!
We’re sorry to hear you haven’t seen the improvement you were hoping for just yet. Every complexion is unique, and sometimes it takes a bit of trial and adjustment to get the perfect match or desired results.
The good news is that all Fièra products are backed by our generous 30-day money-back guarantee. If you're still within that window and would prefer to explore other options, our team would be happy to assist you.
Please don’t hesitate to reach out—we’re always here to help!
Thank you,
Victoria from Fièra Cosmetics
