B.
Dub.co Needs Reconsider Its Partnership With Hedra
My experience with Dub.co has been incredibly disappointing, largely because of its partnership with Hedra, an AI company whose treatment of creators has raised serious concerns about transparency, accountability, and professionalism. I was previously part of Hedra's Creator Partner Program (CPP), along with numerous other creators. We were explicitly reassured by Hedra's CEO, Michael, that our existing CPP plans would automatically transition to the company's new Ambassador Program, which operates through Dub.co, once our existing codes expired. Those codes were not supposed to expire until November. Instead, on October 24, creators unexpectedly discovered that their access had been revoked and their accounts downgraded to the Free plan, without adequate warning or any apparent effort to honour the assurances given. (Assurances that were given as recently as 24 hours ago, might I add, and again last week as well.) When creators sought answers, Hedra directed creators to Dub.co, while Dub.co reportedly indicated that the matter needed to be resolved by Hedra. The result? Creators were effectively bounced between two companies, neither of which appeared willing or able to provide a meaningful resolution. Adding insult to injury, I have also had a $15 creator payout sitting in my Dub.co account marked as "Pending" since October 1, 2026. More than three weeks later, I am still waiting for those funds to be released, with no satisfactory explanation for the delay. To make matters worse, Hedra's leadership has publicly suggested that creators using multiple promotional codes contributed to the situation. However, even if multiple codes were used by others, Hedra was responsible for implementing appropriate restrictions, expiration dates, and safeguards. Punishing an entire creator community for their own shortcomings in a company's own systems is unacceptable. My criticism of Dub.co is that Dub.co has chosen to provide the infrastructure for a program whose management, based on my experience, leaves a great deal to be desired. If Dub.co wants to position itself as a credible platform for managing company programs, referrals, and payouts, it should take seriously the conduct of companies using its services, and the users affected by it. Allowing partners to make assurances to creators, abruptly withdraw benefits, and leave participants chasing answers and outstanding payments reflects poorly on the entire partnership ecosystem. Dub.co should be asking Hedra some very difficult questions about its treatment of creators, the handling of outstanding payouts, and whether its Ambassador Program is being administered in a manner consistent with the expectations of creators who were encouraged to participate. I strongly urge Dub.co to reconsider its relationship with Hedra unless these issues are properly investigated and resolved. Creators deserve transparency, reliable payment processes, and partnerships built on mutual respect—not broken assurances, unexplained account downgrades, and an endless cycle of being redirected between companies. Until these concerns are addressed, I cannot recommend relying on Dub.co for a creator program associated with Hedra.
Response from Dub.coOct 25, 2026
Thank you for bringing this into our attention. We take reports like this very seriously and will be investigating this on our end. If you can reach out via https://dub.co/support with any additional information that could help with our investigation, we would really appreciate it.




