Contrarian Thinking, founded by Codie Sanchez, is on a mission to help 1 million people become financially and philosophically free by teaching them to create the wealth they need to live the life they want, on their own terms!
Contrarian Thinking (contrarianthinking.co) has 430 customer reviews on Five Star Index, with an average rating of 4.9 out of 5.
Also known as
contrarianthinking.co
Website
contrarianthinking.co
Category
Education Services
Listed on Five Star Index
2026
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The company replied to 85% of reviews.
Latest
Most recent review: October 2026.
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The education and coaching about buying businesses that this company provides is the best it is like doing an MBA at Harvard.
Response from Contrarian ThinkingDec 13, 2024
Thank you for such a stellar comparison—that’s high praise, and we don’t take it lightly! We aim to deliver real-world, actionable knowledge that cuts through the fluff, so hearing this tells us we’re on the right track. If there’s ever more we can do to support you on your business-buying journey, don’t hesitate to reach out. Your success is why we do this!
RA
Rosemary A.
Always learning and doing hard things
My greatest experience with Contrarian Thinking has been the incredible community. From the early days of joining, a few standout individuals have made my experience particularly rewarding and beneficial. The initial coursework was a bit challenging to get through at times, but the newer course materials are a significant improvement—better quality videos and more concise, actionable information.
The resources are well-organized, easy to access, and referenced in multiple places, making them simple to revisit when needed. I've found that the more I engage with the community—whether through helping others, attending calls, or going to events—the more value I get in return. Being surrounded by motivated and intelligent people has been a major source of inspiration for me.
Although I haven’t acquired a business yet in my nearly a year with Contrarian Thinking, this is more reflective of changes in my own circumstances and level of involvement. I feel closer than ever to making a deal and am excited to see what growth and improvements the community will bring in the coming months.
Overall, Contrarian Thinking has been an incredibly motivating and enriching experience. I highly recommend it to anyone interested in business acquisition or personal growth.
Response from Contrarian ThinkingNov 25, 2024
Thank you for sharing such a thoughtful review. We’re thrilled to hear how much the community. We're excited about our new course and resources and glad you agree are super high quality with great info. We think it's the best course out there for business acquisitions! The fact that you’re leaning in—whether through calls, events, or helping others—is exactly what makes this space thrive. When you close that first deal, know we’ll be here celebrating with you every step of the way.
MJ
Mike J.
Best of the Best
This community is the best of the best. I don’t say that lightly. There is so much relevant (relevant being the key word) it will make your mind spin.
The people within the community are true experts in their fields.
The Knowledge given here to start or Acquire a business, Is something anyone even thinking about the idea I should experience.
Community will save you hundreds of hours and thousands upon thousands of dollars and mistakes that could be made along the way
Response from Contrarian ThinkingNov 25, 2024
Thank you for the kind words—it’s clear you’ve tapped into what makes this community so powerful. Relevant knowledge, real expertise, and a network that saves you both time and money are exactly what we aim to provide. It’s amazing to see how much you’ve gained from being part of it. Keep leveraging that momentum!
AH
Ali H.
Grateful for the genuine people WANTING others to succeed
Grateful for the wealth of knowledge and experience the community has, along with everybody’s willingness to help at whatever stage you are at.
Response from Contrarian ThinkingNov 25, 2024
It’s amazing to hear how much you value the community’s support and generosity—that’s what makes this group so unique. Everyone here truly wants to see each other succeed, no matter where they are in their journey. The collective knowledge and willingness to lend a hand are what turn ideas into action. Grateful to have you as part of it!
MP
MP
Contrarian Thinking . . . ALL DAY!
Contrarian Thinking's Main Street Accelerator is definitely an investment I would make again! You learn from successful business owners, are provided tools and systems to determine if a business ownership opportunity is the right one for you and are a part of a community that truly brings their "A" game for each other, contributing their expertise and genuine enthusiasm in your quest of owning your own business.
Response from Contrarian ThinkingNov 25, 2024
Thank you for sharing your experience—it sounds like you’ve fully embraced the power of the Main Street Accelerator and the community! Learning directly from successful owners and having a solid framework for evaluating opportunities is a game-changer. Even better is the energy and expertise this group brings to support each other’s success. Here’s to more big wins on your business ownership journey!
HJ
Houston J.
You want to be in this room
I've been a part of the Contrarian group since June of '23. The course, resources and people helped push me off the ledge to buy my first business. I don't know that I would have without them. I felt confident going into my deal knowing what I had learned from the group and had the collective knowledge of multiple experts analyzing my deals.
Since that time I've leveraged all the brainpower of the group to help run my new business. Plus there are people who are 2, 3, 4, and 20 steps ahead of me - that's the room I want to be in. If you're serious about biz buying, so should you.
Response from Contrarian ThinkingNov 25, 2024
Congrats on buying your first business! This is exactly why we do what we do— help people take that leap into business ownership and feel confident doing it. Leveraging the wisdom of those ahead of you within our Community is the secret weapon, and it sounds like you’re making the most of it. Keep building, and we’ll keep being the room where big moves happen.
CG
Courtney G.
Very active community
The course is decent but the size and activity level of the community is better. They seem to be working really hard to make sure everyone who asks for help or feedback gets it. I also appreciate the emphasis they put on members being generous with one another and the facilitators work hard to make themselves available. I also attended the community event, Main St Over Wall St and was impressed with the caliber of members I met. Most people were already successful business owners or high paid employees in their respective industries looking to acquire.
Response from Contrarian ThinkingNov 25, 2024
Thanks for sharing your experience! We’re thrilled you’ve seen the value of the community’s generosity and the effort we put into making support accessible for everyone. MSOWS is a special kind of event, and it’s great to hear the caliber of members stood out to you—it’s the kind of room where great deals and even better connections happen. Here’s to staying active and making the most of what’s ahead!
AC
Alex C.
Amazing Community To Actually Get Things Done
I've been part of this community for the better part of a year and it is, by far, the best community for those looking to acquire a business. The community is huge, active, and very supportive. When you need help with something, people show up to help you out.
The community has members across the world--but is definitely U.S.-focused--and has regular events, including a big annual conference that has been one of my favorite business experiences. Folks in your local community also get together for regular, informal meetups to get to know one another, share experiences, and "network" in a way that feels like talking to friends, not self-interested people.
Educationally, the program and community is very action oriented. There are some textbook, educational components, but far and away people are action oriented. They want you actually doing things. Actually talking to brokers, actually reviewing financials, actually negotiating deals, etc.
Can't stress enough how valuable this community is to me and I wouldn't be anywhere near where I am in my entrepreneurship journey without it. Can you learn these things on your own? Probably. But doing this on your own would take years and years with minimal support and with the unshakeable feeling that you're not quite sure if you're doing things correctly. I'm far and away more educated and confident in SMB acquisitions because of it.
Come join us!
Response from Contrarian ThinkingNov 25, 2024
Thank you for sharing such a thoughtful review—it’s clear you’ve truly embraced the community and its action-first mindset! It’s great to hear how the support, events, and local meetups have helped you move from learning to doing. That’s what it’s all about—building confidence and momentum with a group that has your back. Here’s to many more deals and connections along the way!