Contrarian Thinking, founded by Codie Sanchez, is on a mission to help 1 million people become financially and philosophically free by teaching them to create the wealth they need to live the life they want, on their own terms!
Contrarian Thinking (contrarianthinking.co) has 430 customer reviews on Five Star Index, with an average rating of 4.9 out of 5.
Also known as
contrarianthinking.co
Website
contrarianthinking.co
Category
Education Services
Listed on Five Star Index
2026
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The company replied to 85% of reviews.
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Most recent review: October 2026.
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Contrarian Thinking is an exceptionally well-run organization and everyone has a genuine interest in seeing members succeed. One of the few companies I know who continue to exceed expectations with every interaction. If you are giving thought to joining...just do it!
Response from Contrarian ThinkingMay 21, 2025
Appreciate the kind words, Matt. We built this to be the opposite of empty promises—real people, real results, real skin in the game. Glad that’s coming through loud and clear. We’re in it with you.
MS
Marcella S.
Scale-up workshop
I recently joined the Scale-up workshop in Austin, Tx. It was the best decision I could have made. I was able to get so much value out of the sessions and started applying right away on my business. Definitely recommend it!
Response from Contrarian ThinkingMay 14, 2025
That’s what it’s all about, Marcella—show up, soak it in, and put it to work. Glad to hear the Scale-Up workshop delivered real value you could use right away. Appreciate you being in the room with us. Keep scaling—we’ll be cheering you on.
JH
Jabari H.
CT is an Amazing Business Community!!
CT is an Amazing Business Community!!! I made a leap of Faith 🙏💜 and joined Contrarian Thinking as a Community Member after their free 3-day Live Training on 2/22 led by Codie Sanchez, Lloyd, Nick, and the rest of the team and it was one of the best business decisions I've made this year! I had a blindspot/bottleneck/block as a Founder, Entrepreneur, & Business Owner that I didn't even know about that was preventing me from breaking through to success. Codie & Team's Main Street Accelerator (MSA) course helped me identify, articulate, & solve my problem! I didn't know how to do Sales outreach in the form of cold email outreach and cold calling. Then, I was attending Facilitator Office Hours w/ Candice Seiger and she guided me to the MSA course unit on outreach led by Josh Troy and it freed me 🙏💜!!! All of a sudden I had a framework for reaching out to people that I could apply to business as a whole in addition to reaching out to business owners for acquisitions 💡! And I ran with this knowledge! Rather than continuing to put my energy into acquiring a business at this stage, I reallocated my energy to growing our Marketing Tech for Creatives business, applying Josh's knowledge for doing Sales! We've gone from a community of 0 people to 60 Creative professionals & business owners since January, and are growing faster each week, based on this leap of Faith in God 🙏💜!!! And now we've got the ability to acquire email lists in addition to growing our own organically 💡💪!!! I'm incredibly grateful for all I've learned from our CT business community 🙏💜!!! Along the way of joining the community I've met a ton of *amazing people*: Our insightful facilitators, our committed ambassadors, our caring concierges, and of course my incredible, budding, business owner peers!!! Our Deal Review sessions have helped me know what to look out for in terms of evaluating the quality of business deals! Codie's dad Stan who leads these deal review sessions is super Amazing (along with the rest of the expert members of the Deal Review team) 🙏💜!!! The facilitators I shared about such as Candice and Robert Clinkenbeard have made it easy to find the information I need and have taught me ways of how to be a more effective business owner, such as learning how to hire good people who are winners! I've built some really good relationships with my business owner peers and have truly appreciated the accountability we've maintained and just being able to share the business journey with people who are just as passionate about learning how to do business as I am 🙏💜!!! I've built some relationships with business investors in our community as well, which is something I was praying for 🙏💜!!! The newsletter is amazing as well 🙏💜!!! I want to give a BIG shoutout to Fermin who is one of the CT newsletter leaders 🙌!!! Fermin is someone who I've enjoyed building a relationship with as well! The newsletters are just as insightful as the rest of the reviews have said! Joining the community comes with A TON of free Value!!! Whether it's the newsletter insights, the business buying website, the industry data research website, etc. It's truly an *Amazing*!!! The entire CT team cares a lot about everyone's success!!! That said, this is a community for people who are action oriented, willing to put in the reps, and are disciplined towards reaching their goals 💪! The pace is fast and it can be easy to get behind if you're not driven & focused! Yet it's a healthy environment! People are kind 🙏💜!!! When Codie says that buying a business is hard, she's telling the Truth 🙏💜. You get from the community what you put in and what you give. And growth requires time 💪! While I've currently reallocated my energy to growing our Marketing Tech for Creatives business, I absolutely see business acquisitions in my future to make sure our local communities receive the excellent service they deserve 🙏💜. After we establish our business and my time frees up, I look forward to becoming a CT Ambassador to give to this amazing community that's given me so much 🙏💜!!!
Response from Contrarian ThinkingApr 29, 2025
Jabari, this is the kind of story that reminds us why we built this community. You didn’t just learn—you implemented, shifted your focus, and started creating real momentum. That’s what separates dreamers from doers. Can’t wait to see what you build next—and we’ll be here when it’s time to go bigger.
SJ
Svetlanna Joan H.
Many things to say about CT
Many things to say about CT! First off, the team is really great with their communication. They respond with a quickness and make me feel seen and heard. I'm currently subscribed to the newsletter. It's so motivating and inspiring and full of golden nuggets of information. I also am reading Codie's book, Main Street Millionaire, and I'm so incredibly blown away by a whole new world of information I never knew existed. My mind is boggled by how much new knowledge I am acquiring...it humbles me to know how little I really know about the world. I'm also in the CT course that Codie offers for learning about Seller Financing...that is a really cool concept I can't wait to delve into.
Response from Contrarian ThinkingApr 29, 2025
Appreciate you, Svetlanna. You’re exactly the kind of thinker we built this community for — curious, action-taking, and willing to question the way things have always been done. It’s clear you’re not just learning, you’re moving. Stay sharp! The real compounding happens from here.
TM
Timothy M.
Five Stars
The literature is eye-opening and actionable.
Response from Contrarian ThinkingApr 29, 2025
Thanks for being part of this with us, Timothy. We believe the real power isn’t just in reading—but in what you do with it. Keep pushing, keep building, and don't wait for permission. You’re exactly the kind of operator we want in our corner.
CH
Chad H.
Great newsletter and info they don't…
Great newsletter and info they don't even charge for Really enjoy the content
Response from Contrarian ThinkingApr 29, 2025
Thanks for the kind words, Chad. We built this to give real operators an edge—not just more noise. Glad you’re finding value here. More to come.
JM
Jimmy M.
Value Packed - no filler!
Incredible value delivered consistently in their newsletter. Always on the look out for their value packed insights to put to work in my business.
Response from Contrarian ThinkingApr 29, 2025
Appreciate you, Jimmy. We’re not here to waste your time with theory—you’ll always get tactics you can actually use. Keep putting them to work, and the momentum you’re building will only compound. Thanks for being part of the crew that plays offense, not defense.
DF
Daniel F.
The info I got from Codie and Crew…
The info I got from Codie and Crew helped us close 2 business sales so far this year. As a financial advisor, it is hard to understand the complexities of SMB's to this level of detail, but CT videos, emails, templates, and newsletters, literally created value out of thin air.
Response from Contrarian ThinkingApr 29, 2025
Love hearing this. Most people sit on the sidelines waiting for perfect conditions—you actually put the information to work and turned it into real wins. That’s the kind of execution we build for. Keep stacking the momentum; this is just the beginning.