Clinical MarketerReviews of clinicalmarketer.com

Pre-Enrollment Concerns The better business Bureau says Clinical Marketer maybe out of business because of 1 or 2 reasons (1) the phone numbers on file are disconnected; the website is down or mail sent to their address returned as undeliverable. We know their phones work, the web site is running, and their address is good. (2) Hence, the most likely explanation is that the Bureau attempted to contact them regarding a complaint or data and received zero response over a prolonged period. Course content is not available without a financial commitment. There is no syllabus, course objectives, expected timeline for course completion, etc. They cannot offer a marketing program on an accredited educational institution for lack of transparency. They cannot offer CEUs. I was promised that a 3-hour weekly investment would yield a $20K profit increase in 3 or 4 months. However, I had to add 10 to 16 hours of work to my busy schedule to try to keep up with their program and at the end the program was not worth it. They offer a misleading refund guarantee. The 30-day refund is unrealistic: 1. You must spend $1k on ads before they teach how to post Facebook ads, 2. You are required to attend weekly meetings with your accountability coach, but the coaches can only meet with you bi-weekly 3. You are expected to complete a lead tracking form daily for 30 days to monitor how potential lead clients may convert to patients, before you can even learn to make Facebook ads to generate leads Promised 90-day $20k Profit Guarantee They charge $6k–$8k for a 90-day marketing program and promise you’ll earn most of it back quickly, but if you don’t, there’s no refund. The required $1k in Facebook ads isn’t included, so you’re investing at least $10k in 3 months. After 90 days, they may add a $200 monthly fee for the website they teach you to use. It may take months and more ad spending to reach the promised $20k. You may run the same ads on your own using Facebook’s free training, but they encourage dependence on their platform so they can keep collecting the $200 monthly fee. Questionable Health Care Ethics Principle 2 (Patient’s Best Interest) & 4 (Integrity in Relationships) Participants are taught not to tell patients about the upfront cost of their services and to avoid discussing health insurance coverage until the patient comes for an evaluation. The patient should not have to drive to find out if he can afford a visit or his insurance is accepted. Participants are told to say they’ll provide a superbill to their patients that may allow reimbursement for cash pay services, regardless of whether the patient has out-of-network benefits or have already met their out-of-network deductible. Therapists have an oath not to place their financial interest before the patient's well-being. Principle 4 (Integrity in Relationships) In my one-on-one meetings with my accountability coach, I was encouraged to market myself as the top clinician in my area. I was told to call myself a shoulder expert in shoulder ads and a lumbar expert in sciatica ads, despite certification, residence or fellowship training, she did not care whether I was an expert or not. Teaching someone to portray himself as expert without formal credentials raised ethical concerns — I do not believe a general physician would typically call him/herself a shoulder expert without the orthopedic training. The APTA has credentialing for experts. Law Awareness for Cash Pay, Self-Pay, or Uninsured The Federal "No Surprises Act" If the patient schedules his or her appointment at least 3 business days ahead of time, the clinician must send the patient a written Good Faith Estimate for the evaluation and possible treatments. Violation of Health Insurance Contracts When a clinician is in-network with a health insurance and treating patients with benefits, this clinician cannot charge cash for covered services. Insurers prohibit this unless services are not medically necessary. Final Thoughts The Cash Pay program may be helpful for someone launching a new cash-pay clinic and who has 10–20 free hours each week to dedicate to it. However, enrolling me despite knowing I already operated a busy insurance-based clinic felt unethical. The program is also very expensive, and comparable Facebook marketing skills can be learned directly from Meta Marketing Pros at a far lower cost. Their “experts” are not providing anything superior to what Meta already offers for free or at low cost. Their refund criteria is designed so someone cannot fulfill it. Additionally, none of the 11 course modules address the ethical or legal issues involved in cash-pay practice - topics that are essential - since misunderstanding these laws can expose a clinician to lawsuits or even professional discipline.