BriteCap Financial is a data-driven FinTech company dedicated to improving the financial health of America’s small businesses. As an industry leader in direct lending, we strive to build long term, value-added relationships with small business owners that oftentimes are underserved by traditional banks. We believe in transparency and efficiency in our application process. Applying with us only takes a few minutes and won't affect your FICO score. We can have funds in your account in less than 1 business day.
BriteCap Financial (britecap.com) has 664 customer reviews on Five Star Index, with an average rating of 4.6 out of 5.
Also known as
britecap.com
Website
britecap.com
Category
Investments & Wealth
Location
North Hollywood, California
Listed on Five Star Index
2026
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The company replied to 75% of reviews.
Latest
Most recent review: October 2026.
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I talk with a representative at this company. They are not truthful about their lending practices. They ask for your social security number multiple times. and taxes. Once I sent then all of my personal and business documents ensured that I would be funded in less than 3 days. That never happened. Although my specialist was initially responsive one I started asking questions about their lending practices and pushing back. NEVER HEARD FROM HIM AGAIN Forward line you should be ashamed of your self for taking advantage of small businesses.
Response from BriteCap FinancialDec 16, 2019
At ForwardLine, we pride ourselves on excellent customer service and transparency in the loan process. We apologize that you did not receive the level of customer service that we strive to provide. Please contact us at (866) 623-4900 to discuss your concerns with us further.
Sincerely,
Marketing Team
ForwardLine Financial, LLC
RM
Rovin M.
I took a loan with forwardLine and was…
I took a loan with forwardLine and was unaware of the high processing fees and financing cost. Cost and fees was not discussed during processing my application.
The support rep was not honest. Beware!
Response from BriteCap FinancialAug 21, 2019
Dear Rovin Moonsammy,
At ForwardLine, our mission is to help America’s small businesses and strive to provide excellent customer service. We appreciate you taking the time to provide feedback. With respect to your concern, we offer fixed-cost business loans and apologize for your being dissatisfied with your experience with us. We pride ourselves on our transparency and providing competitive pricing in our industry. Please contact us directly so that we may assist you with your concerns.
AL
Andreas L.
would not recommend to anyone
would def not recommend to anyone else. they are not easy to work with and dont accomodate the needs of our situation. once we are done paying off the loan, we will certainly not use them ever again.
Response from BriteCap FinancialMar 2, 2017
Dear Mr. Lempesis,
We regret that you are disappointed with your ForwardLine loan. ForwardLine prides itself on excellent customer service and always attempts to work with small businesses when they confront unforeseen challenges. Unfortunately, after a thorough review of your account, we are unable to qualify your business for a reduction and/or modification of payment obligation. Please contact us at [email protected] and we will be happy to explain why your payment modification cannot be approved at this time. We hope to hear from you soon and as always, wish you and your business well.
Thank you,
ForwardLine
MS
Mzia S.
Hi it's bay studio salon. I works wit you 3 ears. Wen I coll skots olveis help me and I am olveis happy. Now sombadi givmi jams. His very bed person and I not wont work wit you. I am looking new n
Sam jaims very bed person his not working good. Wen I woork wit skot hi is very good person. So. I don't wont works wit you. Jaims very bed person
Response from BriteCap FinancialSep 1, 2016
Hi Mzia,
Thank you for your feedback. We apologize that you have had a negative experience with us. We have looked into this matter and see that based on your current situation we are unable to renew your loan. Scott will contact you as soon as you are eligible for renewal and will help you get the amount you need at that time.
Thank you,
Sogol Tehranizadeh
Marketing Coordinator
ForwardLine Financial
CP
Chip P.
Substandard service
Leads you to believe that financing is easy and just about everyone is approved, that should state everyone but me. Its no wonder so many small businesses fail when you have people like ForwardLine advertising misleading promises. STAY AWAY!!! Stay FAR Away!! Beware Small Business owners
Response from BriteCap FinancialMay 31, 2016
Dear Chip,
Thank you for your feedback and we apologize that you have had a negative experience with ForwardLine. We pride ourselves on excellent customer service, including productively working with customers to help them achieve their business goals.
David Leibovitch, our Vice President of Sales, would like to reach out to you to discuss the matter and see if we can resolve the situation. Please send an email to us at [email protected] with your full name and company name so David can contact you.
Thank you,
Sogol Tehranizadeh
Marketing Coordinator
ForwardLine Financial
LU
Luca
bad service
I fill an application and after a few minutes they call me, after that he told me some one will call me 10 minutes later for the propose, after 1 week still wait the call, what kind of service is that ? no email and if I need I only can call a number and wait... really bad service
Response from BriteCap FinancialMay 13, 2016
Hi Luca,
I am sorry you did not receive satisfactory customer service. I do not have your email address to contact you. Please contact us at [email protected] with your full name and company name and I will be sure to have your merchant associate contact you as soon as possible.
Thank you,
Sogol Tehranizadeh
Marketing Coordinator
FF
Frank F.
Identity Information Disaster
This company sent me a "pre-approval" on a "Platinum Business Account". The notification was accompanied by a ForwardLine card, with an account number on it. The account was sent to my HOME address. It was addressed to a business I owned and which was closed about 9 months ago (business merged with a larger company), and it was addressed to another person, as "Chairman" of my previous company, who is ANOTHER OWNER OF ANOTHER COMPANY IN THE BUILDING WHERE MY PREVIOUS COMPANY WAS PREVIOUSLY LOCATED. So..... 1) The Platinum Business Account Credit Line was sent to another person (labeled as Chairman of my former company, who is the owner of another company at the address where my previous company was located); 2) Was sent to a business which is no longer in existence; and 3) was sent to my home address and not the business address! WOW - IF THIS IS THE MEASURE OF THIS COMPANY'S PERFORMANCE, STAY AWAY FROM THIS COMPANY!
Response from BriteCap FinancialMay 27, 2016
Hi Frank,
We are sorry our mailing caused you to be concerned. The bureau-provided information we received for your business was clearly inaccurate. However, before an account receives final approval from us, our account activation process requires significant additional documentation from the business to verify that the responder is indeed the business owner. Accordingly, our offer does not expose the business or you personally to any increased risk of fraud or identity theft. Your information is not being shared or sold by us in any way. We at ForwardLine strive to continuously help business owners succeed, not alarm them with inaccurate information about their business.
This was a mistake and we will definitely correct things on our end. Please send us an email at [email protected] with the business name and the name listed on the mail piece so that we can correct our records.
Thank you,
Sogol Tehranizadeh
Marketing Coordinator
DW
D W.
Bad Experience With This Company.......
I took out a loan with this company back in October of 2015 and initially the customer service was good until the loan got approved. Then the sales rep tone changes and I was hit with the realization that what I read online was untrue about the amount of interest to be paid back. I voiced my opinion to the sales rep and he brushed it off and said if you pay back the loan early you could avoid some of the interest. Since my intent was to pay it back within a few month after getting some large payments expected in the beginning of the year, I went ahead and started making the payments. Unfortunately I became a victim of a horrible crime on Christmas Eve which caused facial damages and me to be unable to meet clients. I was not able to collect the money expected and I lost a lot of business. With my income on hold and daily payments coming out of my account, I was forced to freeze my own bank account to stop all the overdrafts from occurring which caused problems with other creditors as well. I also had memory problems from being hit in the head and misplaced checks from the account which I was afraid got into the wrong hands.
When I contacted Forwardline and tried to explain that I was having financial difficulties and needed to work out another arrangement until things got better, they immediately got rude and would not work with me. They said I was committing fraud if I didn't give them another bank account to continue taking money on a daily basis that was not there. I explained that I was going to have to setup another bank account because of the problems with the old account and needed to switch my payments to weekly or come up with another solution until I could get back on tract since I had now lost several of my larger clients by not attending the year end meetings. I had every intention of paying them back but was just in a bind. I was unable to show my face to clients because of swelling, stitches, a broken nose and broken teeth from the attack. But I was still willing to try and figure out a way to get them paid. I just could not do it their way at the time and continue to have my account overdrawn daily. The manager that I spoke with was very rude and said that they would immediately start collection if I did not get caught up and let them continue taking payments from my bank account and didn't care about any sad story about me being attacked so I didn't even bother trying to continue explaining it. I also left a message for another manger to call me back so that I could explain my situation since their collection person was relentless but he never called me back. They made me feel like a looser who was committing fraud so there was no point in ever trying to explain what really happened to me. I did owe money to another company and they agreed to patiently wait until I could get back on my feet. But Forwardline was horrible and didn't care about anything but me giving them a bank account to deduct money that I didn't have at that moment. I went into a depression for two weeks because I just didn't know what to do.
Things started to get a little better and I decided to try and called them again to see if I work something out and get them paid back over several months and the manager did not call me back. Yesterday I checked the mail and received a letter from an attorney's office stating not to contact Forwardline again and threatening to file a law suit, secure a writ of attachment, prejudgment, obtain various liens with the state and credit reporting agencies and make me pay additional interest, attorneys fees if I did not pay them the full amount within 7 days. Now the total due is a more than the original loan even though I paid for several months and I now have no choice but to file bankruptcy. I tried calling this attorney's office several times but get a recording. The last couple months have been a nightmare for me and this company has been horrible which makes the situation worse. It was never my intention at all to go through this and it's a shame how nice they are until you sign a contract. From that point on everything changes and if you default for whatever reason, they are unwilling to work with you.
Response from BriteCap FinancialMar 17, 2016
Dear Ms. Williams,
Thank you for your feedback and we apologize that you have had a negative experience with ForwardLine. We pride ourselves on excellent customer service, including productively working with customers who are experiencing unexpected business challenges. David Leibovitch, our Vice President of Sales, will reach out to you shortly to discuss the matter and see if we can resolve the situation.
Regards,
Michael Carlson
Vice President, Marketing
[email protected]
Dear Ms. Williams,
David Leibovitch, our Vice President of Sales left you several messages last week to discuss this matter. Perhaps we don’t have your correct or updated phone number and email address. Please contact us at [email protected]. We would like to connect with you to resolve this matter.
Thank you,
Michael Carlson
Vice President, Marketing
Dear Ms. Williams,
Thank you for returning David's call. It is now to our understanding that this matter has been resolved. If this is not the case, please feel free to contact us.
Thank you,
Michael Carlson
Vice President, Marketing