B P.
Misleading advertising, repeat patterns, and high-friction returns
Update 1/12/26: They refuse to refund unless i cancel my dispute. This is a huge red flag. Do not ever cancel a dispute like this they will not refund you and you won't be able to open your dispute back up. Slimiest company I've ever dealt with. There have been issues every step of the way except for the part where they take your money for their trash product. They get an F-. Update 1/9/26: They received my return and are asking that I now cancel my dispute with my cc company before refunding. Another illegitimate business tactic. Don't fall for that. A legitimate business would just refund the money. Once you end a dispute it's nearly impossible to re-open. They know this and this is more proof of how shady this company, and their parent company Gatehouse Asset Management LLC are. You can report both to the FTC and state AG if they give you issues returning as their products are clearly sold through false and misleading advertising. I ordered five shirts and a pair of shoes as a Christmas gift for my wife. What I received did not match the website images in quality, color, pattern, or overall appearance. The materials were extremely low quality, sizing was off, and the items did not resemble what was shown online. The product photos on the website appear to be heavily edited or stock images. After receiving my order, I used reverse image search tools and found the same images being used on other websites selling unbranded clothing at significantly lower prices, in some cases by a very large margin. This strongly suggests the product presentation does not accurately reflect what customers actually receive. The items were shipped directly from overseas, which was not clearly disclosed during the ordering process and did not align with the boutique-quality impression presented on the site. When I contacted customer support, I was told I could return the items only at my own expense. The return system initially allowed only store credit. I was later told by email that my account was noted for a refund to the original payment method, but return shipping still would not be covered. The overall process felt structured in a way that makes returning unsuitable products unnecessarily difficult. Based on my experience, this appears to be part of a broader pattern rather than an isolated issue. The complaints described in other reviews on this platform closely mirror what I encountered: products materially different from what is advertised, heavy reliance on stylized images, overseas fulfillment that is not clearly disclosed, and return policies that place the burden entirely on the customer. Regardless of intent, the outcome for consumers is the same: customers pay for products based on representations that do not match reality and then face significant friction when attempting to obtain refunds. These are the types of practices commonly examined by consumer-protection agencies. Because of the substantial discrepancy between what was advertised and what was delivered, I documented my experience and chose to file complaints with the Federal Trade Commission and my State Attorney General against Bohobeachhut's parent company Gatehouse Asset Management LLC out of Nevada (all info can be found on NV secretary of state business site), in addition to pursuing a dispute with my credit card issuer. This was especially disappointing since the purchase was intended as a Christmas gift. Based on my experience and the consistent pattern reflected in hundreds of other reviews, I would not purchase from this company again.