Aidan S.
If in doubt
If in doubt, order. Amazing products with fast shipping and an all round good company that cares about their customers. If like me you struggle with confidence go get yourself a thong, trust me it will do wonders.
At AWRY [UH] + [RY] our goal is to just make guys like you feel good, like really good. We're doing that by designing men's clothing that doesn't just fit—it flaunts!We started out of a garage and a spare bedroom in Austin, TX in 2022, launched in 2023, and are now among the fastest growing apparel brands in the USA! Yes, we're pretty new. No, our clothes don’t suck. We’ll bet our pairs are sexier, comfier, and higher quality than anything else in your closet!"Awry" isn’t an acronym or a random assortment of letters; it’s a word that means “away from the expected or normal path.” Convention says men must be conservative and inexpressive with their apparel, but that’s pretty dumb, isn’t it? We don't subscribe to that idea at all!"Awry" also means “perverse” or “wrong," so naming the brand AWRY is our way of smirking at anyone with a narrow idea of masculinity and of what men should or shouldn’t wear. We believe you deserve to look sexy and feel confident, no matter how little you’re wearing.
AWRY (awrymenswear.com) has 91 customer reviews on Five Star Index, with an average rating of 4.8 out of 5.
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91 approved reviews, newest moderated first
Aidan S.
If in doubt, order. Amazing products with fast shipping and an all round good company that cares about their customers. If like me you struggle with confidence go get yourself a thong, trust me it will do wonders.
John S.
SURGE Swim Briefs had great texture, fit, and were not overpriced like many other similar brands. Company is responsive and ships quickly. Some products I have ordered in the past had inconsistent fit but when it's right they really get it right!
M K.
So I saw an ad for AWRY on Instagram and thought, its been a hot minute since ive bought new underwear let's give these guys a try. I like the fact that AWRY uses premium organic materials such as Bamboo and Cotton, so I bought 2 pairs of the AERO Thong Trunks, and a pair of the CHEEKY Thong Briefs. As soon as they arrived I had to try them on, and as soon as I did, I was BLOWN AWAY by how comfortable and breathable they are! I went to the gym wearing the AERO thong trunks, the way they feel when they ride up when im lifting weights and on the treadmill feels so good! My wife loves them too, im not sure how much though because she couldn't wait to take them off me ;) As a side note, I am a 30 waist man, I got the Small Cheeky Thong and found them to be a little too tight for me down below, so I reached out to the AWRY team to let them know, they were more than happy to throw in a new pair in my already placed next order free of charge! Overall, a really great product and excellent customer service!
John
I have ordered several products from AWRY including swimwear and underwear. All items have fit quite nicely and the fabric has felt great. I also really appreciate the biodegradable packaging they choose to use for shipping. I am excited about the plans this company has for future products, and fabric improvements and hope that they can continue to increase their efforts in sustainability where ever possible.
David G.
The fit is tailored for my runner's/swimmer's type body- the fabric and cut don't make me feel like I'm wearing a sack
Alex T.
Great products - they all fit to size. They offer a good range of styles and make underwear that is affordable - not only in money but in body image and shape as well. Their customer service was excellent really kind and resolved my issue quicker than I could have expected. I will continue to buy from them again and again!
elijah P.
they do not disappoint, fabric always feels like bliss, the designs compliment your body, and the prices are ridiculously tempting... licentious even. ive been buying awry for more than a year now and ill probably never stop. i recently bought the tanga ribbed 3 pack boxer in raspberry, black, and this lilac color (theyve slways got such good colors) but my favorite is probably their "Lounge" design. Feels like wearing air.
Adam S.
Tried to order products to the UK and the checkout page tried to charge me undefined 'taxes' that were about 30% of the total price of the product. Completely unclear what these are for, let alone the fact that the product total was far, far below import fee limits for the UK and they're not the delivery company. This and their shipping costs seem like a blatant scam. Update: Don’t appreciate Awry leaving a snarky reply about import taxes when what they are saying is fundamentally inaccurate!
Response from AWRYNov 27, 2025
Hey there, Mr. Jones. I get it, having to pay an extra 30%ish on top of your total stinks, but unfortunately the UK along with many other governments charge VAT, customs duties, and more. We can't control that, and we wish you didn't have to pay it. We remit all the necessary taxes directly to the appropriate governing bodies. It sucks for us too, because it means we lose some potential customers, like yourself. However, you leaving a poor review because of taxes that your government requires does really rub salt in the wound. 1 star reviews hurt small businesses like us. We'll do almost anything to make sure our customers, like yourself, have a fantastic experience with us, but we can't break the law for you.