AveenoReviews of aveeno.com

New formula is terrible, why change it? It was perfect before, doesn't even do what it says on the bottle, another customer lost.

Have been a loyal customer of Aveeno for over 10 years. Their Daily Moisturising Lotion absorbed beautifully into my skin & it felt hydrated. Just bought the 'New Formula' version & am horrified at how awful it is in comparison!! It is greasy, tacky & just sat on my skin, which also started to be irritated within a minute. Won't be using and have binned. Own goal Aveeno. Won't be buying any of your products ever again.

Have bought the daily moisturiser lotion for years. Trusted and relied on this product for my dry sensitive skin. No longer! New formula is greasy, tacky and does not absorb into my skin, but sits on the surface. Irritated my skin immediately and had difficulty washing it off! Trust gone. I will never buy any Aveeno products again. Own goal for sure. Had a loyal customer, no more.

They recently changed the formula of a few of their most popular products (daily moisturiser and skin relief) to one which is objectively worse. Thinner, perfumed and added ingredients which many are now finding irritating. No doubt cheaper to manufacture, but worse for many users who rely on their skincare products to remain constant or at least similar. Obviously this move upset a lot of people who have taken to the aveeno website to leave negative reviews. As a result, aveeno (a johnson and johnson company) are removing or rejecting negative reviews which mention the reformulation on their site. They’ve allowed some through to avoid suspicion, but otherwise even the most mildly worded negative review is claimed to have been moderated and found unsuitable. Avoiding this company from now on. I hope something is done since it seems the majority of people who they’ve upset are their regular customers who are repeatedly spending £20-30 every month on routine skincare items.

Appalling customer service. Bought face calm+restore® gentle pha exfoliating cleanser (150ml) which simply put didn't cleanse and did not exfoliate. Any hope of a no quibble refund has been thwarted at every stage. Who gets a receipt from Boots these days? Trying to save the planet obviously is not conducive to refunds. Without the receipt Aveeno required me to buy another product and claim that one back but forget the original one. How is that satisfaction. Can honestly say I will NEVER buy any Aveeno products EVER again. By the way don't buy the above item it does not work.

Aveeno moderating reviews on their own website to reject 1* reviews due to the formula change. DO NOT BUY THIS PRODUCT - INGREDIENTS HAVE CHANGED TO INCLUDE IRRITANTS AND CAUSE BURNING FEELING

The formula has changed. I immediately noticed a chemical smell and suspected a change of formula. It no longer has colloidal oat complex written on the front. Oats is much lower down on the ingredients list. They have created an inferior formulation which I imagine is far cheaper and is entirely for the purpose of profiteering. Many people rely on the previous formulation for their eczema. I am angry that they have done this. I thought it was a trustworthy brand. Please return to the old formulation urgently!

Your tv commercial is bias and predictions showing an all black persons using the product, however you disguise it on your website. I am boycotting your product and telling everyone I meet and know to do rhe same as you are contributing to woke ideology Democrats thinking.