KC
Cory is a blessing, and you're fooling yourself to think otherwise.
ACO is doing a lot of things right, but what stands out the most to me, is new hobbyist education. I feel that the entire hobby has improved by leaps and bounds since they have started adding to the scene more than a decade ago. Through their wealth of videos, blogs, and podcasts, they give sound, simple advice, while also not ignoring nuance. Anyone else remember how difficult it used to be to find decent answers to basic aquarium-keeping questions?? Freshwater aquatics is a better place for Aquarium CoOp. I take every chance I can to make purchases and support this business.