As "The Living Benefits IMO", Alliance Group provides independent agents and agencies with superior marketing and training solutions.Since 1998, we have been helping our partners spread awareness about Living Benefits life insurance, while also helping them solve clients' tax-free retirement, mortgage protection, small business planning, and estate planning needs.We're the leader in Life Insurance with Living Benefits.
Alliance Group (alliancegrouplife.com) has 417 customer reviews on Five Star Index, with an average rating of 4.9 out of 5.
Also known as
alliancegrouplife.com
Website
alliancegrouplife.com
Category
Insurance
Location
Lawrenceville, Georgia
Listed on Five Star Index
2026
About these reviews
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The company replied to 84% of reviews.
Latest
Most recent review: October 2026.
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The Alliance Group is in the forefront of training and technology in all of the programs that they introduce. I was proud to be part of the group from its inception.
Response from Alliance GroupJul 15, 2026
Glad to have had you for all these years, Kevin! Thanks for the kind words and the trust you put in us to deliver.
BH
Bree H.
IUL Bootcamp
This was one of the best trainings I've attended so far. Everyone contributed a wealth of information that will help grow my business as well as ultimately benefiting my clients!
Thank You to:
Samuel & Steve w/ Alliance Group
Lindsay, Jake & Author w/ National Life Group
Tammy w/ Corebridge Financial
Response from Alliance GroupJul 15, 2026
You're very welcome, and thank you for taking the time to give this great feedback, Bree!
KY
Kimberly Y. Evans J.
What a Bootcamp Should Be!
I had the opportunity to attend the Alliance Group's virtual IUL Bootcamp today, July 14, 2026, and it was an outstanding training experience from start to finish.
A special thank you to Samuel Howe for putting together such a well-organized agenda and bringing together an exceptional lineup of presenters. Every session was intentional, informative, and provided valuable insights that financial professionals can immediately put into practice.
As always, Steve Walther, VP of Sales at Alliance Group, was a wealth of knowledge. His ability to explain Indexed Universal Life (IUL) concepts from multiple perspectives and provide practical conversation strategies for discussing IUL with clients is unmatched. He has a unique way of making complex concepts easier to understand while giving agents confidence in their client conversations.
I also want to recognize Jake Peck, Lindsay Morway, and Arthur Fairchild from National Life Group for their excellent illustration software demonstration. They thoroughly explained the various features and walked attendees through real-world applications in a way that was easy to follow. Even after using the software for more than 10 years, I still learned several new tips and techniques that will make me more effective in serving my clients.
Tammy Lynn from Corebridge also delivered an exceptional session. She not only provided excellent training on Corebridge products and demonstrated how to build illustrations, but she also brought the material to life by sharing examples from her own family's experience. Her personal stories made the concepts relatable and showed how these strategies can truly make a difference in our clients' lives. Tammy's presentation reinforced that we're not simply illustrating policies—we're helping families prepare for life's opportunities and challenges with meaningful financial solutions.
Samuel Howe wrapped up the day by demonstrating actual Alliance Group client presentations that agents can immediately begin using in their own practices. Rather than simply reviewing the materials, he presented them exactly as he would with a client, giving attendees an example of how to effectively communicate the concepts, engage clients, and confidently deliver the presentation. That practical demonstration was an invaluable way to conclude the Bootcamp.
Finally, I want to recognize Alliance Group's Marketing Team. They are truly second to none. The time, effort, creativity, and genuine desire they invest in helping agents succeed is both impressive and deeply appreciated. They consistently provide high-quality marketing materials, presentations, and resources that make it easier for us to educate our clients and grow our businesses.
Alliance Group continues to demonstrate its commitment to equipping financial professionals with quality education, practical tools, and outstanding support. I left today's Bootcamp with new knowledge, renewed confidence, and actionable ideas that I can immediately implement. Thank you to everyone who invested their time and expertise to make this virtual training such a success. I highly recommend Alliance Group's IUL Bootcamp to any financial professional who wants to deepen their knowledge and better serve their clients.
Response from Alliance GroupJul 15, 2026
Wow!! 500+ reviews and this is the most glowing one of the bunch. We are big Kimberly Evans fans at Alliance Group! Thank you for the thoughtful and constructive feedback!
JC
Jorge C.
As always
As always, the content, materials and real life, examples were stupendous! Always for giving us all the support and what we need to be successful
Response from Alliance GroupJul 15, 2026
Glad to hear you got what you were looking for, Jorge! Thank you for the review.
KB
Kiki B.
Total Pros!
Such a great group. They are experts in their field and absolute professionals. So grateful for ALL they do to support the field!
Response from Alliance GroupJul 15, 2026
We're grateful right back, Kiki! Glad you enjoyed the 2026 IUL Bootcamp.
JH
jayne H.
So much great info and ideas for giving…
So much great info and ideas for giving the best service to our clients. Thanks so much
Response from Alliance GroupJul 15, 2026
Glad to hear you got a lot out of your time investment, Jayne! Thank you!
SL
Stephen L.
Humbling and inspiring
Humbling and inspiring. So much to know and do.
Response from Alliance GroupJul 15, 2026
We're here to help, Stephen! Thank you for attending and for the review.
DN
Denesha N.
The super simple breakdown that…
The super simple breakdown that eliminates confusion and increase confidence.
Response from Alliance GroupJul 15, 2026
Glad to hear it came across, Denesha! Thank you for your time and this review!