alias is the official selling app of GOAT and Flight Club. Designed exclusively for sellers, alias turns your sneakers, apparel and accessories into earnings. Sellers can access a vast audience of potential buyers, data-driven pricing insights and trusted support.
alias (alias.org) has 519 customer reviews on Five Star Index, with an average rating of 3.6 out of 5.
Also known as
alias.org
Website
alias.org
Category
Investments & Wealth
Listed on Five Star Index
2026
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Most recent review: October 2026.
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WORST experience ever. I followed their instructions with the listing and sale of a brand new never been worn pair of sneakers. They approved the post, the photos, the sale. Then as soon as they receive the sneakers they tell me they have an incorrect sku and are charging me 10$ and cancelling the sale. If the sku was incorrect, why did they approve it in the photos? This is a huge scam and big waste of time. DO NOT SELL WITH ALIAS.
QI
Qiao
I had a very disappointing experience…
I had a very disappointing experience selling through Alias.
I sold a pair of Nike Kyrie 2 “Effect” that had never been worn. I shipped the shoes immediately after the sale and fully complied with all seller requirements.
The shipment was then delayed by Purolator due to a railway issue, and I was later informed by Alias that the package had been considered lost. Eventually, the package was found and arrived at Alias.
To my surprise, the shoes failed verification because they were classified as “used.”
I provided a packing video showing the shoes before shipment. Alias confirmed in writing that the shoes in my video were the exact same pair they received, meaning they acknowledged the shoes were not switched or mishandled during transit.
However, they still maintained the “used” decision.
The outsole has some natural yellowing due to age, which is common for older sneakers. In my opinion, natural oxidation should not automatically be treated as evidence of wear, especially when the shoes have never been worn.
I also asked Alias to explain exactly which areas showed actual wear, provide my original listing photos for comparison, and clarify how they distinguish natural oxidation from signs of use. None of these questions were directly answered. Instead, I repeatedly received generic explanations about their verification standards.
The verification photo they provided was also dark and unclear, making the outsole appear much dirtier than it looked before shipment.
After spending considerable time providing evidence and communicating with customer support, I was ultimately told that I would still have to pay the return shipping fee if I wanted my own shoes back.
I understand that marketplaces need strict authentication standards, but sellers also deserve transparent explanations and clear evidence when an item is rejected.
Unfortunately, this experience has left me with very little confidence in selling through Alias again.
CK
Chris K.
Horrible
Horrible, takes a ton of seller fees, not useful at all
CH
Chern H.
Unable to cash out, Alias support not repsonding!
Unable to cash out without any prior notification that my account had been frozen.
They still allowed me to sell until I realized I couldn't cash out, and my money is still stuck in the account despite an email being sent to support. There has been no reply for more than 2 weeks
G0
Grappy 0.
Esperienza pessima
Sono un venditore e collezionista, ma la mia esperienza con Alias (GOAT) è diventata inaccettabile. Ho recentemente venduto un paio di sneaker (Travis Scott x Wmns Air Jordan 1 Low 'Olive'), assolutamente nuove, mai provate e provenienti direttamente dallo store ufficiale di Milano.
In fase di controllo qualità, i loro presunti esperti hanno bloccato la vendita segnalando delle "pieghe" sulla scarpa. Chiunque conosca minimamente questo specifico modello sa perfettamente che il materiale utilizzato presenta queste naturali venature come normale caratteristica di fabbrica e non come un difetto di conformità o un segno di usura.
La cosa più grave è la loro politica aziendale e l'interfaccia dell'app, strutturata come una vera e propria interfaccia ingannevole. Il sistema non ti dà alcuna opzione per contestare l'errore o rifiutare la valutazione. Ti costringono a offrire uno sconto all'acquirente, decurtando i tuoi margini di profitto. Se non selezioni un'opzione entro 48 ore, il sistema impone un ribasso automatico del 5%. Questa è una pratica commerciale scorretta e un vero e proprio ricatto per chi vende.
L'assistenza clienti è inesistente e non risponde tempestivamente alle contestazioni formali inviate via email, lasciando che il timer scada per forzare la vendita al ribasso. Non è nemmeno la prima volta che affrontano le mie vendite con questa totale incompetenza, avendo già in passato etichettato erroneamente come falsa una scarpa originale.
Manca totalmente la trasparenza e la competenza tecnica per valutare articoli di questa fascia. Sconsiglio vivamente questa piattaforma a qualsiasi venditore. Appena forzata la chiusura di questa transazione, richiederò la cancellazione definitiva dell'account. Un servizio pessimo.
JB
Joseph B.
£1,300 stuck – no support response after multiple tickets
I have been a seller on Alias for several years. After returning to the platform, I have £1,300 in pending earnings I am unable to access due to a phone verification issue — the app requires a code sent to an old number I no longer own, and there is no way to update it without first verifying via that same number.
I submitted a support ticket on Saturday and followed up on Monday. Despite this, I have received no meaningful response — only automated replies.
I am now escalating formally and would urge Alias/GOAT Group to contact me directly to resolve this.
I would be happy to update this review once the issue is resolved.
FB
Finn B.
Your money gets frozen
Be aware, do not sell anything here. I sold 2 pairs of sneakers to them, but I can´t get my money cashed out, that means I have made huge losses on them because I can´t get my money from them. When I text them, then they will just ignore me and not answer.
VM
Viktor M.
Very disappointing experience.
Very disappointing experience.
I contacted support about an issue preventing me from withdrawing my funds, but it’s been over a week and I still haven’t received any response. Meanwhile, I have over $500 stuck on the platform.
The problem is related to the DAC7 form, which I can’t even open properly in the app (it just shows a black screen), and without it I can’t access my money.
Customer support being completely unresponsive in a situation like this is unacceptable. I expected much better.