RealtorUser
Run your own campaigns or look elsewhere
I signed up with Agent Launch to help provide our small team with new PPC leads. We followed the AL team's recommendation for new construction leads and threw in some seller leads. There were many times we felt like we were doing the leading rather than them leading. Positive elements of the relationship were their communication, agency style approach to client communication, and they did fix things we identified as being wrong. Negative aspects were that we felt like we were guinea pigs and things were being tested on us. We received a lot of leads we couldn't work due to a language barrier without any refund or recourse. And they never delivered the amount of leads promised after a 3-mo. time period. Seemed like we were always ramping up and on the cusp of getting there. The leads we did get were so-so and mostly long-nurtures. When we talked about remediation, challenges in the RE market were cited. I would not sign up again with this company and would give them a hard pass.
Response from Agent LaunchJul 1, 2024
Hey Megan, first of all I'm sorry for your experience as it is not common for us. I don't think it's really fair to say there was no recourse, we didn't bill you past the first month and forgave half your contract when I found out you weren't happy. We also clearly discussed on our call that you didn't give it enough time and that market conditions are such that lead timelines are a bit longer. Yes, I will admit we had a small hiccup with the targeting initially. Given you are in Texas, Spanish speaking leads are simply a large part of the population and therefore will be part of the leads generated. After you mentioned this we did tighten things up to ween those out, but Google offers no perfect way to do that as some of these people still search in English. We do exclude other languages as a default if you only speak English. There's also no way for us to know this until you call them, find out and then relay that to us. This is why we ask for ongoing feedback as soon as things happen, not weeks or months later when we've generated 100+ leads, but I recall you said you didn't call the leads right away so I understand. The point of this is it helps optimize based on what you're seeing on your end. As you said, the price should be commensorate with the value received, and I do believe you will make your money back on the leads generated - as you said there were some good conversations that happened despite us not dong this for long and 25% of the leads having broken english. What you didn't to mention in your review (which you did acknowledge on our call) is that as a business with a large team we have hard costs and is the reason for our refund policy, which you seemed to understand. We worked together for 3 months and our team and management team spent a lot of time on your account and did generate leads, build sales systems, had 10+ coaching calls and develop landing pages for you. It's a lot of work. I had no obligation to waive your remaining balances but I did in good faith as I try to come from a place of empathy. I will remind you in our conversation you said you wish to do no harm on anyone and you seemed pretty understanding and knew that we worked to correct things for you, so to be honest this review feels a bit backhanded. There's a lot of bad agencies out there, we are not one of them.