Action Car Rental was founded over ten years ago in Orlando, Florida. The MCO Orlando International Airport is the main location of the car rental company. Action Car Rental started the business with a few vehicles and the fleet grew to over a thousand of vehicles. Action Car Rental offers the greatest vehicles deals in Orlando, Florida. The location of the rental is convenient nearby the airport and close the the parks, shopping centers, hotels, International Drive, and all major attractions in Orlando. Action Car Rentals offers a variety of different vehicles. Whether you travel alone, in a group, as a couple or as a family, all kinds of vehicles are available here at Action Car Rental. Great deals are provides on Compact, Mid and Full Size, SUVs, passenger vans, convertibles and more. The fleet has even started to offer premium high end vehicles that are absolutely unique and luxurious on demand.
actionrac.com (actionrac.com) has 18 customer reviews on Five Star Index, with an average rating of 1.1 out of 5.
Website
actionrac.com
Category
Vehicle Rental
Location
Orlando, Florida
Listed on Five Star Index
2026
About these reviews
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The company replied to 11% of reviews.
Latest
Most recent review: March 2026.
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Beware, they are scam artists!!!
They trick you into the supplemental insurance by making you think you are declining extra insurance. Then you are stuck paying $15 a day more. I called them 2 days into my rental to question the extra charge on my card. I was told it was because I didn't show proof of insurance. I WAS NEVER ASKED FOR PROOF OF MY INSURANCE. I told them I would send proof immediately and to cancel the supplemental for the remainder of the rental. I was told no because I had the car, that makes sense. I said I would return the car, again I was told that I no early returns. So I was forced to pay for something I did but need because of a shady rental company.
DN
Don N.
⭐ 1 STAR – ABSOLUTE BAIT-AND-SWITCH SCAM. AVOID AT ALL COSTS.
⭐ 1 STAR – ABSOLUTE BAIT-AND-SWITCH SCAM. AVOID AT ALL COSTS.
This was one of the most dishonest and infuriating rental car experiences I’ve ever had.
We booked weeks in advance through Expedia with NU Car Rental in Orlando, received confirmation emails, and even got a “your rental is ready” notification the DAY OF arrival. We flew in from out of state assuming—reasonably—that our confirmed reservation would be honored.
It was not.
When we arrived, we were suddenly told our reservation had been “cancelled several days ago” and that an email had supposedly been sent. That is a complete lie. No such email existed. No notice. No warning. Nothing. We had proof of confirmation and same-day readiness emails.
To make matters worse, one employee actually checked me in successfully, proving the reservation was still active. Then, while a second person in our group (with a nearly identical reservation) was checking in, a manager abruptly stepped in and claimed the reservation was cancelled. Miraculously—IMMEDIATELY after that claim—a cancellation email appeared. The timing was beyond suspicious.
Then came the finger-pointing:
• NU says they’re just the “brand”
• They claim the actual operator is Action Car Rental
• Action says NU cancelled it
• Expedia gets blamed
• No one takes responsibility
The most alarming part?
The manager refused to provide his name, was a complete jerk, dismissive, and entirely unapologetic, behaving as if this kind of deception was normal business practice. No concern. No attempt to help. No accountability whatsoever. That alone tells you this is systemic, not accidental.
It is painfully obvious what happened: demand increased, our lower-priced reservations became inconvenient, and they cancelled them at the counter so they could re-rent the same cars at higher last-minute rates. That is predatory, unethical, and disgraceful.
Because of this:
• We were stranded out of state
• Forced into a last-minute scramble
• Paid significantly more elsewhere
• Lost hours of our trip
• Dealt with rude, unprofessional management who clearly didn’t care
This company cannot be trusted. A confirmed reservation with NU means absolutely nothing. If you’re traveling for vacation, business, or with family, do NOT risk it.
I strongly recommend:
• Avoiding NU Car Rental entirely
• Avoiding Action Car Rental
• Booking with a real company that honors reservations
• Filing complaints with Expedia, the Florida Attorney General, and consumer protection agencies
This wasn’t a mistake.
This wasn’t a misunderstanding.
This was a deliberate bait-and-switch.
SV
Santiago V.
Scam disguised under multiple names
Scam disguised under multiple names. Action Car Rental / NU Car Rental will rob you. Avoid at all costs.
This company hides behind different names for a reason. My reservation said “NU Car Rental,” but when I got there it turned out to be Action Car Rental. That should’ve been my first red flag. Companies don’t play name-switch games unless they’ve burned enough people that they’re running from their own reputation.
At the counter, their agent told me:
• $300 refundable deposit
• ~$112 for basic insurance
• $79.99 for a child seat
And that the $300 would be refunded after return.
Sounds simple, right? Nope.
I was charged $493.54, and after the rental, the “deposit” magically became “insurance.” Now they claim the $300 deposit never existed, even though their own salesperson said it was refundable. Total bait and switch.
Trying to contact them afterward is useless. They dodge calls, avoid responsibility, and change their story every time. This place is the poster child for scammy rental operations that prey on travelers who just landed and need a car.
If your reservation says “NU Car Rental,” “Action Car Rental,” or anything similar — RUN.
This is not a real rental company. This is a trap. Go with Enterprise, Hertz, Avis, or literally anyone else that isn’t hiding behind three different names to trick people.
JF
Jacqueline F.
The worst they gave me a car with a…
The worst they gave me a car with a dent and crack windshield and tire that alway read low. Also they recently took upon themselves to charge me tolls in the amount of 141.77 which we took no toll road nor were we on the road at that time and not even in Florida. That was almost identical to the price of my rental 143.55. I called on several occasions and they hung up on me. Same people answering the phones so they know it you calling. The sent a copy and paste email not from the toll invoice. I had to report them as fraud and cancel my credit card. They are rude and looking to make extra money from you. DO NOT USE THIS CAR RENTAL IT NOT WORTH THE AGGRAVATION THEY SHOULD BE INVESTIGATED FOR SHADY RENTAL PRACTICES AND BE BAND FRON THE RENTAL CAR BUSINESS. Taking advantage of travelers.
SL
Seth L.
Unethical rental service
Unethical rental service. They would not help me use my own insurance which I already pay, and made me purchase the collision damage waiver, which effectively increased my rental cost by 35%. They stand behind the guise of "that's what you signed for", but did not give the option of what I really wanted. Thanks, but no thanks.
GK
Gareth K.
Thieves! Dishonest and to be avoided at all costs!
An absolutely horrific experience from this corrupt and crooked business. Let me begin by advising anybody reading this to AVOID this company at all costs. I booked through Nü Car Rentals and my rental was with Action Car Rental at Orlando International Airport.
The shuttle bus takes around 20 mins to reach the pick up point and was timely and easy to find…. That’s the single good part.
I paid just shy of £500 for my rental upfront around 4 months in advance of my trip to Orlando. I called twice before my arrival to be certain that there were no hidden extras. I was advised the only extras were for a child seat or sat nav rental, which I didn’t require.
On arrival at the desk an employee named Jose Cruz asked for my passport, licence and credit card. I handed these over and was first of all told I would need to pay $59.50 for the fuel in the car and to bring it back empty. My rental conditions stated I returned the car with the same amount of fuel in it as at pick up. This was the first discrepancy. It doesn’t cost almost $60 to fill a Kia Rio, but they wouldn’t let me take the car without paying it.
I was asked how I’d like to pay for insurance. I told him that it was included in my rate and Jose then back tracked and agreed.
I was THEN told that because I wasn’t paying for insurance that I would need to purchase a pre paid toll package for my 21 day rental at $13.99 per day. I’ve been driving in Florida for 20 years and this is never mandatory. It even says on Action Car Rentals website that if you don’t pay for a toll package, you’re responsible for an admin fee plus the price of the toll should you trigger a camera. I was happy to accept this, though Jose wouldn’t allow me to take the car without paying almost $300 for the tolls.
I pleaded with him that I did not require this, nor had I ever had it before and he rather abruptly told me that if I didn’t want to pay it, then to go away and apply for my money back when I got back to the UK. It was late at night and I was alone. I was forced to pay this amount or have no vehicle.
Absolutely horrific and upsetting start to a trip I’d saved all year for. It doubled the cost of my rental.
I took this up with the company when I got back to the UK and drove without using any toll roads as I would have done anyway. They insisted they don’t ever enforce toll packages. The employee lied. I was absolutely forced to pay it, because without paying it, Jose wouldn’t let me take my car.
This company are THIEVES and incredibly dishonest. I’m currently taking legal action through my bank in the UK.
Avoid at ALL costs. You’ll be lured in with cheaper rates and then stung at the counter, exactly as I was. Disgusting and dishonest establishment that needs to be avoided.
CF
C F.
Scammers!!
Scammers
You pre pay for a booking and they charge you double once you arrive!!
Unless you want to pay $2400 for a car for two weeks stay well clear!!!
LR
Lauren R.
Rented a car through priceline
Rented a car through priceline, thought we were set. The pick up spots that were listed on their site were wrong. So we missed first shuttle. Finally got on second shuttle and once we arrived what a mess! I was going to be charged extra per day because I did not have a credit card only a debit card(reservation was made with said debit card), couldn't change my reservation to my friends name so we were charged $6 a day for add'l driver. The car we reserved shockingly was no longer available and we were given a minivan. All these crazy fees were added and it was an add'l $500 then we had anticipated. Had the van one night, next day go to start it and it won't start, finally after 20 min it starts we are good to go. Next day same thing van won't start, finally starts up.. get to Universal, go to leave again it won't start- after 20 min finally starts. We call the company the next day and wow! rudest customer service I have dealt with. Basically telling us we will have to jump the car and drive it back to the place, losing 1.5 hours of our day because if they send out a tow truck and it's just the battery we will have to pay for the tow...WHAT!?! My husband finally gets on the phone and explains we tried to jump it no luck, he then tells them he banged on the battery and starter and it started to run. The only reason why I give them one star is that they did finally send out a car that we can use after sitting there for an hour on the phone with them(car came 2 hours later). Such a scam and do not recommend at all