Chris M.
AI Business Implementation Led to 9 New Clients
I've known Will for years, but our recent conversations about AI implementation completely transformed my business approach. During one of our catch-up calls, Will introduced me to using ChatGPT projects in ways I never considered. Based on his guidance, I created my first AI project as a performance nutrition coach for myself. As someone who always hated tracking nutrition in apps like MyFitnessPal, I was shocked at how effortless the AI coaching experience became. This personal success sparked something bigger. Will's AI consulting approach helped me see the business potential, and I decided to create an entirely new revenue stream called 'Fuel Daily' - offering three tiers of nutrition coaching with AI integration. The implementation was incredibly smooth thanks to Will's strategic guidance. Within just weeks of discussing the concept with him, we had launched the entire program and signed up nine clients. What impressed me most was how Will's business AI implementation expertise helped me identify and execute on this opportunity so quickly. Every conversation with him brings massive value and insights that directly impact my business growth. His understanding of how to practically apply AI for real business results, not just theory, made all the difference. The ROI has been immediate and substantial - turning a personal AI experiment into a profitable new business vertical.
Response from Will MatthiessenJan 27, 2026
Thanks for sharing this Chirs - and huge congrats on Fuel Daily taking off so fast. What stands out here is the AI advisory process in action. We didn't just talk about what AI could do - we identified a specific problem you had (hating nutrition tracking), built a solution you actually used yourself, then turned that into a monetizable offer. That's the whole framework: personal implementation first, then productization. The nutrition coaching vertical is such a smart play because it's recurring revenue that doesn't require more of your time. You built it once with AI, and now it scales. This is exactly why I love AI advisory work with gym owners - the opportunities are sitting right there, you just need someone to help you see them and execute fast. Appreciate you taking the time to write this up. Looking forward to seeing where Fuel Daily goes from here. -Will Matthiessen


