WellnesseWellnesse is a leading, certified B Corporation creating non-toxic oral care products that work better than conventional alternatives. The brand is best known for its non-toxic toothpaste line, including its fluoride-free hydroxyapatite toothpaste, designed to whiten teeth, remineralize enamel, and support a cleaner daily routine for health-conscious families who refuse to compromise on safety or performance.What goes in your mouth matters. That’s the belief behind every Wellnesse formula. Conventional toothpastes can contain fluoride, artificial additives, and harsh ingredients your family doesn’t need. Ours don’t. Every Wellnesse toothpaste is non-toxic, fluoride-free, and built around hydroxyapatite, a naturally occurring mineral that remineralizes and strengthens enamel without the risks associated with fluoride. It’s the same mineral your teeth are made of, and it works.Founder Seth Spears grew up in a health conscious family that focused on quality over quantity. After starting his own family, he realized that the vast majority of the products we use every day are filled with toxic ingredients, and the so-called “natural” products, either weren’t natural, or didn’t work. So he set out to create a better option: all-natural, non-toxic personal care products that truly work… and work better than the conventional ones they would be replacing.
Wellnesse (wellnesse.com) has 46 customer reviews on Five Star Index, with an average rating of 4.3 out of 5.
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Margaret H.
Their toothpaste is the best! We’ve been fluoride free for years and my family’s teeth are healthy and strong. We use all their products, we love knowing we are using high quality, clean, and safe products for ourselves and our kids.
Carly E.
This company is very ethical. They prioritize sustainability, clean ingredients, manufacture in the US, and give a very generous 60 day refund offer. They want the products to work for your entire family and purchasing from them has not only been enjoyable, but also effective!
Will Van D.
The Wellnesse products are next level not just in quality of ingredients but also in creativity (who knew breath mints could be mouth microbiome support, instead of sugar?) and thoughtful minimal packaging. Worth every penny.
Danica V.
I love the Wellnesse products! I've been using them for a round a year now, and I've noticed a visible difference in my teeth. A did have one popped tube, but customer service were amazing and sent me a replacement straight away.
