The Japan Shop (TheJapanShop.com) has been helping people learn Japanese since 2002. Founded and still run by Clay and Yumi Boutwell — an American-Japanese husband-and-wife team based in Florida — we create beginner-friendly Japanese learning materials: ebooks and paperbacks, audio courses, graded readers, Anki flashcard decks, and JLPT N5 and N4, plus the monthly Makoto e-zine and the Makoto+ membership with its companion app.Our specialty is making real Japanese readable for beginners. Every story and dialogue comes with furigana, line-by-line vocabulary, grammar notes, and native-speaker audio recorded by Yumi, so learners go from hiragana to reading actual Japanese stories faster than apps alone can take them.Popular titles include our Hiragana and Katakana workbooks, the Japanese Reader Collection, Kanji 100, and the Complete Beginner Bundle — a step-by-step path from zero to JLPT N5. Learners will also find free lessons, podcasts, and articles at TheJapanesePage.com, our free-study sister site.Clay has taught Japanese online for more than 25 years, beginning with the free lessons at TheJapanesePage.com, and our store reviews average 4.9 out of 5 across 700+ verified customer reviews. Every digital purchase includes free lifetime updates, and support emails are answered by real humans — usually Clay himself.
TheJapanShop.com (thejapanshop.com) has 76 customer reviews on Five Star Index, with an average rating of 5.0 out of 5.
Website
thejapanshop.com
Category
Language Learning
Location
Lake City, Florida
Listed on Five Star Index
2026
About these reviews
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The company replied to 99% of reviews.
Latest
Most recent review: October 2026.
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I love using this site to get the educational things I need to further my study of the Japanes language. And I can't wait to get more.
Response from TheJapanShop.comJul 28, 2026
Thank you, Jeromy. More is on the way. We're rarely short on ideas, just on hours. Glad it's helping.
Clay
KR
Kevin R.
Solid website that delivers what it…
Solid website that delivers what it promises.
Response from TheJapanShop.comJul 26, 2026
Thank you! We try our best. :)
Clay
KU
kund
Great service
Great service, quick response via e-mail. I'm amazed how much content they create and still answer personally to e-mails.
Response from TheJapanShop.comJul 26, 2026
Thank you so much! Honestly, the answer to "how do they make all that and still reply personally" is mostly caffeine. Hehe. So glad you feel looked after. Thank you again!
Clay & Yumi
JB
Jack B.
Great material
Great material. Things you don’t find elsewhere.
And great people. They can easily be reached in case of problem.
You can see they try hard to help their customers.
Response from TheJapanShop.comJul 26, 2026
Thank you, Jack! We make the oddball stuff I always wished existed back when I was a beginner. Glad it's useful to you too. Thanks for being here.
Clay
VH
Verena H.
Amazing one stop shop for japanes learners!
The materials provided by this shop are super diverse and cater to every learning need and affinity.
Once bought you always benefit from updates and hell theres a lot of them! They really continuously work on giving even more services, better quality materials etc.. I think JapanShop + Makoto are a onestop shop for selflearners (and others). Im really happy I found them!
ALSO if you have questions or find bugs they answer you in no time and very personal I was super surprised.
Response from TheJapanShop.comJul 26, 2026
Thank you so much, Verena! Self-learners are exactly who we picture when we make this stuff: people driving their own study. So glad we turned out to be the shop that fit. Thank you again!
Clay & Yumi
AQ
Aq
Great quality, wonderful support
The materials are interesting and entertaining. They are backed up by copious and clear explanations of vocabulary and grammar. If you need further support or information, or if you encounter a problem, whatever you need is an email away. I have always received a rapid and helpful response to any queries.
Response from TheJapanShop.comJul 26, 2026
Thank you! A fun text is wasted if you can't actually decode it, so the vocab and grammar breakdowns get as much love as the stories themselves. Glad it's working for you. Thanks for being here.
Clay & Yumi
DD
Don D.
The Japan Shop - A Highly Recommended Company!
Clay, Yumi, and their team produce excellent materials for learning Japanese! As a retired high school French teacher of nearly 40 years, and a teacher trainer of over 35 years, I can attest to the quality of their language learning approach. In California, where I had the privilege to help write the first set of WL Standards, we encourage the use of high interest "authentic resources" to use as part of each lesson. Students have the opportunity to see the Target Language modeled the way it is used by native speakers as they examine readings, poems, articles, videos, and all other types of media created by them and for them (what we mean by authentic resources). The JS constantly uses high quality resources as the base of language study, and build communication-based activities around them to build Target Language proficiency in interpretive, interpersonal and presentational modes, orally and in writing. Students have the opportunity to listen, speak, read and write as they interact with the resources, and as they also learn cultural content embedded within them. The Anki flash cards allow students easy access to review words and phrases regularly for mastery. Moreover, their monthly magazine, Makoto, serves up a rich offering of materials for both novice and intermediate learners.
In addition, if that were not enough, they also are building on-line learning tools on their website. There is a conversation bot for interaction between the learner and an AI Bot to practice interpersonal communication on any topic. There are monthly themes, and phrases for enrichment. They offer video shorts to practice comprehension - these shorts are posted on YouTube and made by authentic native speakers of various ages and backgrounds, representing a diverse population of native speakers.
I recommend these resources to Japanese teachers to use with their students, but also, for anyone who, like me, loves learning languages, and is ready to work on their own.
I became a lifetime member and plan to keep at it for years to come, so long as Clay and Yumi continue to build their company. You can be happy that you are helping to support a wonderful family by purchasing their wonderful resources as well.
If you want to learn Japanese, don't hesitate to subscribe to Makoto! You will be pleased with all you get for your investment! This is a wonderful company! I have no hesitation recommending them to you!
Response from TheJapanShop.comJul 26, 2026
Thank you so much, Don — this one genuinely floored us. "Authentic resources" is the exact idea we've built everything around, even back when we couldn't have named it as clearly as you just did. That you'd recommend it to fellow teachers means more than we can say. Thank you for taking the time — and for the kind words about our family.
Clay & Yumi
LR
Loves R.
Genuine service with a caring attitude
The Japan Shop has been the luckiest find for me on my journey learning Japanese. I've become a Shogun lifetime member. I love the monthly magazine. The digital learning bundles are good value for money, especially for someone like me living in Australia where exchange rates and postage make physical textbooks a very expensive option. All of this is backed by real people with real experiences that they share on a regular basis via email. The emails are always interesting and, in themselves usually offer a tidbit of learning. If there is ever an issue, such as with a subscription, Clay himself worked on it for me - even though it was well in the middle of the night for him! The book club deal that they have where you can buy one of their physical books for credit off digital bundles is also good. The books are available from Amazon, which we do have in Australia too, ha ha ha, and have been an affordable way to obtain hard copies of books that are good for learning but can also be treasured. Being an oldie, I like physical books. I've also purchased other products from The Japan Shop, such as T-Shirts, which have always been of good quality and the orders have always arrived on time and in good condition. Given the lived experience Clay and Yumi have of the Japanese culture, the slogans on the T-Shirts perfectly fit the subtle humour of the Japanese culture, so you can't go wrong with them if you want to buy one for someone living in Japan!
Response from TheJapanShop.comJul 26, 2026
Thank you! Digital is so nice. No postage, instant delivery, and easy to update. Thanks for being here.
Clay & Yumi