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Guidelines for reviewers
Guidelines for reviewers
May 2025
A graphic showcasing two photos. One of a man looking at his Tablet and one close up of a man's hands holding a smartphone which is displaying the Trustpilot website.
May 2025
(version 2)
Our purpose is to help people and businesses help each other. Trustpilot is open, independent, and impartial — we help consumers make the right choices and businesses to build trust, grow and improve. We believe in the power of reviews and allow everyone to play their part in building our trusted community. To help us protect the integrity of our platform, we require all reviewers to follow these guidelines, as well as our Terms of Use and all of the policies on our website.
You can also see our Help Center for more details on how we work.
Key takeaways
Our Guidelines for Reviewers go into depth on many subjects. It may be more information than you need. Here are some of the key things to be aware of:
Anyone can read reviews, but you need a user account to write one.
Reviews should be based on your genuine experiences with a business’ service or product (and keep it relevant, please).
Don't write incentivized reviews (e.g. if you've been offered something in connection with writing a review).
Be respectful in your reviews and avoid harmful, illegal, or promotional content.
You can edit or delete your reviews at any time.
Fake reviews are not allowed and will be removed.
You can flag reviews that you believe violate Trustpilot's guidelines.
Do I need a user account to write reviews?
Everyone can read reviews on Trustpilot at any time for free. But if you want to write a review, you’ll need a user account.
A user account lets you manage your reviews, including the ability to update your existing reviews or write new ones. It also gives Trustpilot a way to contact you about your reviews, notify you when a company replies, and let a business you’ve reviewed ask for more information about your experience through your Trustpilot account.
Every review on Trustpilot is connected to a user account with a valid email address. You can create a user account by signing up with email, or via third-party accounts such as Facebook, Google, or Apple. You’re welcome to select a username and profile picture — as long as it doesn’t impersonate somebody else, or include advertising or anything offensive like hate speech or profanities. We also encourage you to securely verify your ID to help build trust and credibility with our community.
What if my username, profile picture, or details are wrong?
Who can and can’t write a review?
Do I have to be invited to leave a review?
How do I write a useful review?
Can I edit or delete my reviews?
What about fake reviews?
Can a business request information from me?
Can I flag reviews that breach Trustpilot’s guidelines?
For which reasons can a review be flagged?
What happens if my review is flagged?
What if I disagree with a decision?
How can I report misuse by a business?
Can Trustpilot remove my user account?
Who has the final say?
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