Prelaunch Club is an online resource for Kickstarter crowdfunding templates, guides, walkthrough articles, and more. It is owned and operated by Matt Olick, who brings experience from previous roles at Camlann Games, Chucklefish Games, LaunchBoom and Ecommerce Academy. He is known for contributing valuable insights to the crowdfunding industry.
Prelaunch Club (prelaunch.marketing) has 15 customer reviews on Five Star Index, with an average rating of 4.7 out of 5.
Also known as
prelaunch.marketing
Website
prelaunch.marketing
Category
Sales & Marketing
Listed on Five Star Index
2026
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The company replied to 7% of reviews.
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Most recent review: October 2026.
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Best place to start for Kickstarter
Matt's resources for building up a Kickstarter Campaign are some of the best resources out there! The fact that he offers these resources for Free prove that he truly cares about the creators and not just the money.
We used Matt's resources to build up as much as we could and then were lucky enough to hire him hourly to run our advertising campaigns for the pre-launch and throughout the Kickstarter campaign.
We ended up raising $174K for our physical product (Velaflame) which allowed us to finish the Kickstarter successfully and eventually turn it into an Ecommerce business that still runs on the same Shopify platform that Matt helped us create during the Prelaunch phase.
Working with Prelaunch Club was the best investment decision we've made.
MA
Marco
Amazing experience, every single time
Outstanding service! We've been working with the Prelaunch Club for two years now, on multiple large projects. Matt has helped us immensely in establishing our company on Kickstarter—five stars across the board.
KP
Kai P.
Prelaunch Club Review For Aspiring Crowdfunding Creators
Matt Olick and the independent partners at Prelaunch Club (Dan, Erlick, and many more who advised us on our project) are at the very top of the crowdfunding industry. They know their stuff and have incredibly in-depth documents detailing how to run a successful crowdfunding campaign. Their focus is with Kickstarter as the main crowdfunding channel, but I still found that they were quite adept with crowdfunding on other sites like Backerkit (among others).
Our project is "The Gunslinger's Guide to Rexfald" a DnD 3rd-party supplement. During our prelaunch and live campaign, it was the assistance and support of the partners at Prelaunch Club that made it possible. We were able to set a game plan for free with the creators here, and then we got to select our partners and work out a rate that worked for us with whoever we wanted to work with (Dan Thut was our go-to).
We joined every weekly call, we got feedback on every issue, and we got first-rate connected through Prelaunch Club. The creators here make money on an upkeep basis - and they work with you directly to make your campaign come to life. I could not have asked for better assistance with my project.
As a fresh-out-of-college type looking to get their start on Kickstarter, Prelaunch Club gave me the resources I so desperately needed at a time when I was scrambling. First, the absolutely massive library of management content allowed me to grow my audience on my own, then, when I was ready, Prelaunch Club offered a forum for finding the managers I needed to elevate my campaign to the level I wanted it to be.
For both ease of access and depth of knowledge, I highly recommend Prelaunch Club. Other services (Launchboom, Jellop, etc) have higher costs, but increased management (IE, more hands-off for you). If you want everything done for you, those other options exist. If you want to keep control of your campaign while accessing high-tier talent at the same time, or are just getting started and want to find what is right for you, you cannot go wrong with these guys!
ER
Erin R.
The PreLaunch Club is Amazing
The PreLaunch Club is an amazing resource. It's not just a single point of reference. It's a community that welcomes questions and offers expert advice... nearly all of it free of charge, but you can also connect with independent professionals who charge very reasonable fees for one-on-one expertise.
If you are thinking about any type of crowdfunding, the PreLaunch Club is going to be incredibly helpful.
ST
stamigames
The best KS marketing guide out there
The resources prelaunch club provide are outstanding! We hit a £200k+ campaign (from a £15k goal) on Kickstarter using prelaunch club’s advise and guides
GD
Giles D.
Great working with Matt on our…
Great working with Matt on our Crowdfunding projects. Recommended!