Abhi J.
Hands-on partner that adapts fast when things change
We’ve worked with Obility on paid media for our AI B2B product across Google Search, Demand Gen and LinkedIn. What stands out is how quickly the team moves when priorities change. Recently our tracking changed because of a new cookie consent setup. That made conversion data unreliable overnight. Our paid media managers worked through the bidding impact with us, tested alternatives like autobid, and kept us updated while campaigns were in the learning phase. When we asked for five new campaigns built around separate landing pages, and a LinkedIn restructure into vertical ABM campaigns, they built them out with clear spreadsheets we could review and comment on. They also bring their own ideas. They recommended keyword changes, proposed new audience tests, and flagged issues like a broken blog page before we noticed. Our regular syncs end with written next steps on both sides, so nothing gets lost. If there’s one thing to keep in mind, it’s that fast-changing priorities can mean heavy reshuffling of campaigns, so it helps to give them clear context up front. We’ve found they respond well when we do. Overall, a responsive, collaborative team that treats our account as a real partnership. I’d recommend them to B2B teams that want a hands-on agency.