Kwabena Baah D.
Partnering with the Growth Marketing…
Partnering with the Growth Marketing Team was one of the highlights of teaching Customer Acquisition at Stanford GSB. They brought real-world coaching directly into the classroom, helping students move from customer-acquisition theory to genuine execution. My students didn't just study growth frameworks—they applied them while managing real advertising budgets, launching live campaigns, and working through the messy, real business challenges that come with them. GMT's mentorship raised the quality of the work, gave students authentic exposure to the realities of startup growth, and made the learning stick. I came away having learned a great deal myself, and my students were deeply appreciative of their guidance throughout the course.


