CUDDLY is a for-good, for-profit organization with a mission to be the champion of animals in need. We do this by directly providing tools and resources to support animal welfare organizations worldwide. The CUDDLY platform empowers animal welfare organizations to create fundraisers and wishlists in order to raise funds and receive donated supplies for animals who desperately need help. In turn, donors from all over the world can make a difference by donating to a specific animal or organization. It is CUDDLY's mission is to help save as many animals through community, innovation, and creativity.
CUDDLY (cuddly.com) has 2,942 customer reviews on Five Star Index, with an average rating of 4.8 out of 5.
Also known as
cuddly.com
Website
cuddly.com
Category
Professional Organizations
Location
Seal Beach, California
Listed on Five Star Index
2026
About these reviews
Replies
The company replied to 63% of reviews.
Latest
Most recent review: October 2026.
Edits
Reviews are shown as their authors wrote them. The company can reply, but cannot edit them.
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My problem is I have no proof Max and Me got my donation.
Response from CUDDLYNov 20, 2024
Hello,
Thank you for your review, we take your feedback very seriously.
CUDDLY is a fundraising and wishlist platform solely dedicated to supporting verified non-profit animal rescues, shelters, and municipal organizations. We work with over 4,000+ animal welfare organizations around the world and 90% of the monetary donations made are sent directly to the rescue pet in need of care. The remaining 10% goes towards additional marketing, tools, and resources to better support our partners and help them reach their fundraising goals.
We can guarantee your donation went directly to Maxx & Me, and if you would like to reach out to our friendly customer service team at [email protected], they can provide you with a detailed tax receipt of your donation!
We thank you so much for any and all critiques, as we are always working to improve. Please let me know if you have any further questions or comments!
WB
William Burton B.
I made a donation and was charged tax…
I made a donation and was charged tax and a tip. Both were unexpected and I believe unnecessarily and inappropriate.
Response from CUDDLYNov 19, 2024
Hello William,
Thanks so much for the review, we take your feedback very seriously.
To guarantee the long-term success of our business, uphold our dedication to assisting shelters and rescues, and comply with state laws, donors will be kindly asked to cover any applicable sales tax. Sales tax will not apply to monetary-only donations. This adjustment will play a vital role in enabling us to sustain our support for the animals who depend on your unwavering generosity. If you see that you were incorrectly charged sales tax, please reach out to us and we'll get that corrected!
We do have a 2.99$ fee for donations, so if you did make a monetary only donation, that maybe what you saw!
Concerning the tipping feature, we implemented this option to help keep our platform completely free for shelters and rescues to use. That being said, the tip feature is also 100% optional. If a tip was inadvertently added to your donation, our friendly customer service team can get that refunded for you. You can reach out to us at [email protected]. Thank you for joining us in the mission to save more animals!
IS
Iris S.
You bombard people with advertising…
You bombard people with advertising after people say they want to join and help and keep pressuring those people into giving more and more and more money that they don’t have and do not show any progress
Response from CUDDLYOct 14, 2024
Hi Iris,
Thanks so much for the review, we take all feedback very seriously.
I've gone ahead and removed you from all of our mailing lists. We highly respect your inbox, as such we've provided an easy way for you to control your email subscriptions from your donor profile, you can also click the "unsubscribe" link at the bottom of any of our emails. Additionally, our friendly support team is always ready to help you at [email protected].
Updates on CUDDLY can take a little while due to our busy or rescue partners are. I do understand how this can be frustrating, but know that we do our best to keep our campaigns as updated as possible.
If there are any animals that you are wanting an update on, I would be more than happy to check in on them for you!
We sincerely appreciate your support!
LI
Linda In T.
First time I have ever had to pay taxes…
First time I have ever had to pay taxes on a donation. Tip request shouldn’t apply.
Response from CUDDLYSep 16, 2024
Hi Linda,
Thanks so much for the review, we take your feedback very seriously.
I do apologize for any confusion here, next to the taxes and fees section on our check out page or cart, you will see a + sign. If you click that sign it will let you know what you are being charged, either taxes or fees.
CUDDLY applies a transaction fee of $2.99 to help cover our business expenses and fees from our payment processors. We also retain 10% of monetary donations in order to support our ongoing efforts to keep our service free for animal welfare organizations. We also endeavor to ensure their campaigns are successful by providing tools and marketing efforts at zero cost to them.
Below is some general info on our sales tax policy!
To guarantee the long-term success of our business, uphold our dedication to assisting shelters and rescues, and comply with state laws, donors will be kindly asked to cover any applicable sales tax. Sales tax will not apply to monetary-only donations. This adjustment will play a vital role in enabling us to sustain our support for the animals who depend on your unwavering generosity.
The Sales Tax we collect, is dictated by and goes towards the sales tax in the state you are located.
Concerning the tipping feature, we implemented this option to help keep our platform completely free for shelters and rescues to use. That being said, the tip feature is also 100% optional. If a tip was inadvertently added to your donation, our friendly customer service team can get that refunded for you. You can reach out to us at [email protected].
Thank you for joining us in the mission to save more animals!
Thanks so much for your understanding and support! I want to make sure you feel comfortable donating and using CUDDLY. Please let me know if I can answer any additional questions or be of any further assistance.
CJ
Claire J.
Stop Using Graphic Images
I think that animal aid organizations should provide more trigger warnings for images of horrific animal suffering. It's hard to look at. I cannot be a long supporting member if it means looking at these images on a daily or weekly basis. There's no reason why people can't donate without seeing graphic and triggering content. I unsubscribed for my mental health and don't see myself re-subscribing unless the marketing strategy chances.
Response from CUDDLYJul 22, 2024
Hello There, Claire
We sincerely apologize for any photo or story that may have inflicted negative feelings, as we do not have any intention of causing harm to our donors.
Thank you so much for your support of animals in need.
Our mission is to help our rescue partners raise awareness of the animals they intake by being 100% transparent with our community on the animal's condition.
We are simply helping our rescuers in every way we can by showcasing the animal's conditions, recovery process, and needs.
Please let me know if I can be of any assistance or answer any questions you may have. Thank you for everything you do for animals in need!
We appreciate your support and hope you can help more animals overcome the nightmares they live and recover from.
Please let me know if you have any other questions in the meantime.
RW
Regina W.
Inundated with pleas for donation
I donated once and now I am inundated with emails about poor animals rescued from torture or neglect and asking for donations. I know bad things happen but I don’t want to see stories or pictures every few hours or even daily in my email. STOP
Response from CUDDLYMar 12, 2024
Hi Regina,
Thanks so much for the review, we take all feedback very seriously.
I've removed you from all of our mailing lists.
We highly respect your inbox, as such we've provided an easy way for you to control your email subscriptions from your donor profile, you can also click the "unsubscribe" link at the bottom of any of our emails.
Additionally, our friendly support team is available at [email protected].
Please let me know if I can be of any assistance or answer any questions.
We sincerely appreciate your support!
TD
Tony D.
Cuddly in my opinion does more harm than good for animals
Cuddly in my opinion does more harm than good. They shunt donation funds into absurdly overpriced and, IMO, quite unnecessary "treats" and toys and other things when the animal clearly needs funds for medical treatment/procedures. Why can't the animal support organizations supposedly being helped by Cuddly simply receive the funds they so desperately need to take care of their animals? And on top of that Cuddly suggests you give them a donation to inflate their profit from your kindness in sending help to these organizations through Cuddly's platform.
Response from CUDDLYJan 11, 2024
Hello There,
Thank you so much for your honest review, we appreciate your feedback and take it very seriously.
CUDDLY is a for-good, for-profit organization with a mission to be the champion of animals in need. We do this by directly providing tools and resources to support animal welfare organizations worldwide. The CUDDLY platform empowers these organizations to create fundraisers and wishlists to raise funds and receive donated supplies for animals who desperately need help. In turn, donors from all over the world can make a difference by donating to a specific animal or organization.
Regarding the wishlist items in our catalog, our objective is to support animal welfare organizations by helping to provide what they need to help the animals under their care. CUDDLY works hard to maintain competitive pricing and we do everything we can to keep costs low such as working with pet brands and bringing supplies directly into our warehouse.
Any and all donations go towards making a positive difference in the animal’s road to recovery and are greatly appreciated. It is important to note that we strive to keep our platform free for animal welfare groups, as such, a reason why our products may seem higher priced is because we include the cost of shipping and handling fees. In addition, all wishlist items & donations are tax deductible for donors which is explained in further detail on our FAQ page.
Donors have the option to give items, like toys and treats, or donate a monetary donation to the animal of their choosing.
Rescuers who join the platform also have the ability to opt-out of the wishlist feature altogether.
Rescuers who do choose to use the wishlist feature curate each wishlist themselves to ensure they getting items they truly need or want.
While toys and treats don't seem like something a pet "needs" there are many reasons a rescue pet benefits from items on the wishlist.
Most of these animals have never owned an item of their own or had a treat in their lives.
Rescuers and fosters are not always able to purchase things of this nature due to worrying about medical bills.
Toys help boost morale and keep them from further injuring themselves during recovery due to boredom.
Being for-profit, for-good allows us to offer many additional opportunities to our partners such as being able to fundraise for transport vehicles, paid television advertising, and promotional spots on social media. We also provide an email marketing tool that helps to easily send emails at the most optimal times in order to reach their campaign goals. These are all tools that would otherwise be unavailable or inaccessible for many of our partners.
IO
Ingrid O.
Never received a receipt for my payment…
Never received a receipt for my payment and you automatically include a tip percentage in the charitable proceeds! I basically was shunned by your company for not adding a tip which I felt wasn’t deserved. I care about the animals getting the funds and nothing else. That’s why I’m very reluctant, in the future, to donate to your organization. I received no acknowledgment for my $300 gift!
Response from CUDDLYJan 5, 2024
Hi Ingrid, thanks so much for your donation and support! We did receive your donation and an email confirmation was sent. It might have inadvertently been placed in your spam, promotional, or bulk email folders by your email provider.
The tip is an optional add-on for your donation and doesn't affect your donation in any way. I checked your donation to ensure you did not get charged any tip amount.
I've just emailed you another receipt, please check your spam folders if you do not receive it.