CUDDLY is a for-good, for-profit organization with a mission to be the champion of animals in need. We do this by directly providing tools and resources to support animal welfare organizations worldwide. The CUDDLY platform empowers animal welfare organizations to create fundraisers and wishlists in order to raise funds and receive donated supplies for animals who desperately need help. In turn, donors from all over the world can make a difference by donating to a specific animal or organization. It is CUDDLY's mission is to help save as many animals through community, innovation, and creativity.
CUDDLY (cuddly.com) has 2,942 customer reviews on Five Star Index, with an average rating of 4.8 out of 5.
Also known as
cuddly.com
Website
cuddly.com
Category
Professional Organizations
Location
Seal Beach, California
Listed on Five Star Index
2026
About these reviews
Replies
The company replied to 63% of reviews.
Latest
Most recent review: October 2026.
Edits
Reviews are shown as their authors wrote them. The company can reply, but cannot edit them.
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Not ONE donation!
I get better responses from my own posts on Facebook requesting donations for rescue pups my 501c3 dog rescue is helping!
No one is responding to CUDDLY post
Response from CUDDLYFeb 6, 2026
Hi there, I apologize that this has been the experience you have had on CUDDLY. Your Fundraising consultant will be reaching out to see how they can assist.
Please feel free to reach out to [email protected] if you have any questions or need any assistance.
LC
Lisa C.
Cuddly’s owners & directors are making…
Cuddly’s owners & directors are making millions off of these sad stories. Rescues & the hurt animals only receive a fraction of what’s donated, so these “helpful” people can make money? What about donating money to legislation or prosecution? Stopping this before it starts. No, they’re too selfish. Donate directly to the shelters & cut these greedy people off!
Response from CUDDLYDec 2, 2025
Thank you for the review Lisa, We greatly appreciate your feedback and everything you do for animals in need.
To clarify some information about CUDDLY, CUDDLY is a fundraising and wishlist platform solely dedicated to supporting verified non-profit animal rescues, shelters, and municipal organizations. We currently support over 4,000+ animal welfare organizations.
90% of the monetary donations made are sent directly to the rescue pet in need of their care. The remaining 10% goes towards additional marketing, tools, and resources to better support our partners. All wishlist donations are sent directly to the animal you donated to.
Although CUDDLY does not have the ability to take legal action against anyone in the case of any animals on our site (as we do not have ownership of the animals); our rescue partners are urged to take legal action against all abusers in cases such as these.
As far as donating money to these legal causes goes, CUDDLY directly supports our non-profit rescue partners and the animals they are caring for. While we would love to financially support legislation, CUDDLY is set up to directly support animal shelter and rescue operations and the lifesaving work that they do. While abuse prosecution and legislation are incredibly important, our partners save many animals that are in need of food and medical care. Funding this lifesaving work helps get more animals in loving homes or safe situations, saving countless lives.
Thank you again for your review and all you do for animals in need. If there is anything we can do to be of service or if we can help answer any further questions or concerns you may have, please feel free to reach out to [email protected]
Have an amazing day!
AM
Anita M.
Deleted
Deleted. No further comment
Response from CUDDLYNov 6, 2025
Hello,
Thank you for your review, we take your feedback very seriously.
CUDDLY is a fundraising and wishlist platform solely dedicated to supporting verified non-profit animal rescues, shelters, and municipal organizations. We work with over 4,000+ animal welfare organizations around the world and 90% of the monetary donations made are sent directly to the rescue pet in need of care. The remaining 10% goes towards additional marketing, tools, and resources to better support our partners and help them reach their fundraising goals.
CUDDLY applies a transaction fee of $2.99 to help cover business costs and fees that are charged by our payment processor.
We also endeavor to ensure their campaigns are successful by providing tools and marketing efforts at zero cost to them.
Donations on CUDDLY's platform are tax-deductible and we've helped 46k+ rescued animals in need. Any and all donations go towards making a positive difference in the animal's road to recovery and are greatly appreciated. It is important to note that we keep our platform totally free for animal welfare groups. Being for-profit, for-good allows us to offer many additional opportunities to our partners such as being able to fundraise for transport vehicles, paid television advertising, and promotional spots on social media. We also provide an email marketing tool that helps to easily send emails at the most optimal times in order to reach their campaign goals. These are all tools that would otherwise be unavailable or inaccessible for many of our partners. These features and our campaign success rates are why nonprofit shelters choose to partner with us time and time again.
We do help fundraise for many shelters and we would be more than happy to help you locate any you were looking to support. You can always reach out to [email protected] and we can help find our shelter partners for you.
We thank you so much for any and all critiques, as we are always working to improve. Please let me know if you have any further questions or comments!
RS
Rick S.
I will be honest
I will be honest . I donated to Little Lions in Long Beach and get a donation email for my records. A few days later I get a second and third email from cuddly requesting I donate more. That really irked me. I not sure I will donate ever again .
Response from CUDDLYOct 27, 2025
Hi,
Thanks so much for the review, we take all feedback very seriously. I've gone ahead and removed you from all of our mailing lists.
We highly respect your inbox, as such we've provided an easy way for you to control your email subscriptions from your donor profile, you can also click the "unsubscribe" link at the bottom of any of our emails.
Additionally, our friendly support team is always ready to help you at [email protected].
We sincerely appreciate your support!
DR
Dominic R.
I have not gotten any notices or any…
I have not gotten any notices or any updates on the dogs that I donated to.
You said updates would be sent to me.
Response from CUDDLYOct 27, 2025
Hello there,
Thank you for reaching out to me with your inquiry-and for the compassion you've shown towards the animals we support. I am so sorry that you haven't received any updates for the dogs you have donated to yet. If you would like, please reach out to [email protected] and one of our team members can look into any of the animals for you and provide updates if they are available.
Any updates we get about the animals automatically show up on their campaign page, and if you've donated to the animal, they'll be automatically emailed to you. We do try to get regular updates, but as you might expect, animal welfare organizations are very busy.
Once again we apologize for the inconvenience and we would love the opportunity to rectify this for you!
Thanks for your support and understanding!
VA
Val
Not Happy!
Nothing...i tried to unscribe and not able to...unsubscribe me NOW!
Response from CUDDLYAug 14, 2025
Hi, Val,
Thanks so much for the review, we take all feedback very seriously. I've gone ahead and removed you from all of our mailing lists.
We highly respect your inbox, as such we've provided an easy way for you to control your email subscriptions from your donor profile, you can also click the "unsubscribe" link at the bottom of any of our emails. Additionally, our friendly support team is always ready to help you at [email protected].
We sincerely appreciate your support!
KR
Kris
Find ways to lower fees
Find ways to lower fees. It's absurd that it cost 2.99 to donate money!
Response from CUDDLYJul 2, 2025
Hello there,
Thank you for reaching out with your concerns. We truly value your feedback and take it seriously.
CUDDLY's mission is to save more animals by supporting animal welfare organizations. To achieve this, we provide a valuable system of tools, services, and fundraising expertise to our charity partners at no cost to them. However, developing, maintaining, and executing these services involves significant costs for us. We face various budgetary challenges as we strive to support our partners effectively, some of which may not be immediately apparent. These costs have recently increased across the board, further challenging our ability to sustain our operations.
While it's unfortunate to have fees, these updates allow us to maintain our commitment to offering fundraising expertise, tools, services, and marketing efforts to our partners at no charge.
Thousands of animal welfare organizations choose us each year because there's no better way to ensure a successful fundraising campaign. Our free platform, support, and services are invaluable to rescues and shelters, and helps ensure animals in need get the help they deserve.
With your generous support, CUDDLY can continue to have a significant impact on animal welfare, saving thousands of animals annually and alleviating the burden on charity workers worldwide. Please let me know if you have any additional questions and I would be happy to answer them.
RP
Robert P.
I want follow up on status of dog to…
I want follow up on status of dog to which I donated, not advertisements for more cuddly business
Response from CUDDLYAug 14, 2025
Hello there, Robert
Thank you for reaching out to me with your inquiry-and for the compassion you've shown towards the animals we support.
Any updates we get about the animals automatically show up on their campaign page, and if you've donated to the animal, they'll be automatically emailed to you.
We do try to get regular updates, but as you might expect, animal welfare organizations are very busy.
If you reach out to [email protected] and let us know what animal you would like an update on, we can see if we can grab one for you!
I do apologize for the inconvenience here; we do make our best effort to keep campaigns fully updated.
Thanks for your support and understanding!