Contrarian Thinking, founded by Codie Sanchez, is on a mission to help 1 million people become financially and philosophically free by teaching them to create the wealth they need to live the life they want, on their own terms!
Contrarian Thinking (contrarianthinking.co) has 430 customer reviews on Five Star Index, with an average rating of 4.9 out of 5.
Also known as
contrarianthinking.co
Website
contrarianthinking.co
Category
Education Services
Listed on Five Star Index
2026
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The company replied to 85% of reviews.
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Most recent review: October 2026.
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Best decision to join this community - if you're looking to buy a business
So many things actually. All the deal coaches in the community, as well as all the members, are so very open to questions. No one makes you feel stupid, everyone is so incredibly supportive. Everyone encourages questions and truly wants to help you make the best decision for you.
That's the other thing, no one pushes their agenda or what works for them. They always encourage you to dig into yourself to figure out what makes the most sense for you. Yes, they will poke and question things, but it's from a perspective of helping you figure out for yourself.
I just renewed my membership and couldn't be happier. Plus the in person event was incredibly inspiring. It was a hands on workshop experience that helped me get a lot of clarity on my "deal box" and gave me so much confidence to move forward.
Response from Contrarian ThinkingMay 21, 2025
This is the kind of culture we fight hard to protect—curious, supportive, no ego, all action. Grateful you felt that and leaned into the process. Clarity and confidence are earned in the trenches, and it sounds like you showed up ready to do the work. We’re pumped to have you in the community for another round.
CU
customer
I just got back from Contrarian Camp…
I just got back from Contrarian Camp 2-day seminar...truly a game-changer. Codie Sanchez delivers exactly what she promises: raw, no-fluff knowledge with actionable takeaways. Her course is so organized, truly a dream for a scatterbrained person like me. I walked away feeling inspired, equipped, and ready to take bold steps toward owning cash-flowing assets. The energy was unmatched, and her staff was nothing short of superb—so friendly, POSITIVE, organized, approachable, and fully committed to every attendee’s growth. An unforgettable experience I’d recommend to anyone serious about building wealth unconventionally.
Response from Contrarian ThinkingMay 21, 2025
This is the kind of transformation we built Camp for—clarity, confidence, and real momentum. Appreciate you calling out the team too—they work hard to make sure every minute delivers. Scatterbrained or not, you showed up and stepped into something bigger. Now it’s time to turn that energy into action—we’ll be here every step of the way.
CU
customer
Great community - so much help and so many resources
My time so far in the Contrarian Thinking community has been amazing. The company - and each of the employees and coaches - genuinely cares about the success of each of the community members and offers all kinds of help and opportunities along the way towards acquiring a business and becoming a successful business owner. Can’t say enough great things.
Response from Contrarian ThinkingMay 21, 2025
That means a lot—thank you for seeing the heart behind what we’re building. We’re not just here to teach; we’re here to walk the path with you. Every coach, every call, every resource is aimed at helping you get across the finish line. Grateful to have you in the fight with us.
BK
Bhakti K.
Caring and Uplifting Community
You all know the course/content is top notch. If you have doubts about the community, let me assure this is such a caring and uplifting community. The Deal Coaches/ Facilitators and CT team members put in an enormous amount of care in making YOU successful. Get to know them at an in person event or during office hours. They are so approachable. I also loved the new connections I made during a recent Contrarian Camp event - I realized the other new business buyers are similar to me with similar hopes and fears. I was a bit hesitant to pay the price for the additional event but it was so worth it for all the in person coaching sessions I got and the connections I made. The Camo also had many sessions targeted towards addressing mindset, fear and confidence which made me come out of this camp so much stronger than I went in. I really do feel like I have the confidence to be a business owner now.
Response from Contrarian ThinkingMay 21, 2025
This one says it all, Bhakti—thank you. The tactics matter, but without the right mindset and people around you, it’s hard to go the distance. Proud that Camp and the community gave you that strength and clarity. You’re exactly who we built this for—and you’re more than ready to own it.
MA
Matt
Exceptional Organization focused on your success!
Contrarian Thinking is an exceptionally well-run organization and everyone has a genuine interest in seeing members succeed. One of the few companies I know who continue to exceed expectations with every interaction. If you are giving thought to joining...just do it!
Response from Contrarian ThinkingMay 21, 2025
Appreciate the kind words, Matt. We built this to be the opposite of empty promises—real people, real results, real skin in the game. Glad that’s coming through loud and clear. We’re in it with you.
MS
Marcella S.
Scale-up workshop
I recently joined the Scale-up workshop in Austin, Tx. It was the best decision I could have made. I was able to get so much value out of the sessions and started applying right away on my business. Definitely recommend it!
Response from Contrarian ThinkingMay 14, 2025
That’s what it’s all about, Marcella—show up, soak it in, and put it to work. Glad to hear the Scale-Up workshop delivered real value you could use right away. Appreciate you being in the room with us. Keep scaling—we’ll be cheering you on.
JH
Jabari H.
CT is an Amazing Business Community!!
CT is an Amazing Business Community!!! I made a leap of Faith 🙏💜 and joined Contrarian Thinking as a Community Member after their free 3-day Live Training on 2/22 led by Codie Sanchez, Lloyd, Nick, and the rest of the team and it was one of the best business decisions I've made this year! I had a blindspot/bottleneck/block as a Founder, Entrepreneur, & Business Owner that I didn't even know about that was preventing me from breaking through to success. Codie & Team's Main Street Accelerator (MSA) course helped me identify, articulate, & solve my problem! I didn't know how to do Sales outreach in the form of cold email outreach and cold calling. Then, I was attending Facilitator Office Hours w/ Candice Seiger and she guided me to the MSA course unit on outreach led by Josh Troy and it freed me 🙏💜!!! All of a sudden I had a framework for reaching out to people that I could apply to business as a whole in addition to reaching out to business owners for acquisitions 💡! And I ran with this knowledge! Rather than continuing to put my energy into acquiring a business at this stage, I reallocated my energy to growing our Marketing Tech for Creatives business, applying Josh's knowledge for doing Sales! We've gone from a community of 0 people to 60 Creative professionals & business owners since January, and are growing faster each week, based on this leap of Faith in God 🙏💜!!! And now we've got the ability to acquire email lists in addition to growing our own organically 💡💪!!! I'm incredibly grateful for all I've learned from our CT business community 🙏💜!!! Along the way of joining the community I've met a ton of *amazing people*: Our insightful facilitators, our committed ambassadors, our caring concierges, and of course my incredible, budding, business owner peers!!! Our Deal Review sessions have helped me know what to look out for in terms of evaluating the quality of business deals! Codie's dad Stan who leads these deal review sessions is super Amazing (along with the rest of the expert members of the Deal Review team) 🙏💜!!! The facilitators I shared about such as Candice and Robert Clinkenbeard have made it easy to find the information I need and have taught me ways of how to be a more effective business owner, such as learning how to hire good people who are winners! I've built some really good relationships with my business owner peers and have truly appreciated the accountability we've maintained and just being able to share the business journey with people who are just as passionate about learning how to do business as I am 🙏💜!!! I've built some relationships with business investors in our community as well, which is something I was praying for 🙏💜!!! The newsletter is amazing as well 🙏💜!!! I want to give a BIG shoutout to Fermin who is one of the CT newsletter leaders 🙌!!! Fermin is someone who I've enjoyed building a relationship with as well! The newsletters are just as insightful as the rest of the reviews have said! Joining the community comes with A TON of free Value!!! Whether it's the newsletter insights, the business buying website, the industry data research website, etc. It's truly an *Amazing*!!! The entire CT team cares a lot about everyone's success!!! That said, this is a community for people who are action oriented, willing to put in the reps, and are disciplined towards reaching their goals 💪! The pace is fast and it can be easy to get behind if you're not driven & focused! Yet it's a healthy environment! People are kind 🙏💜!!! When Codie says that buying a business is hard, she's telling the Truth 🙏💜. You get from the community what you put in and what you give. And growth requires time 💪! While I've currently reallocated my energy to growing our Marketing Tech for Creatives business, I absolutely see business acquisitions in my future to make sure our local communities receive the excellent service they deserve 🙏💜. After we establish our business and my time frees up, I look forward to becoming a CT Ambassador to give to this amazing community that's given me so much 🙏💜!!!
Response from Contrarian ThinkingApr 29, 2025
Jabari, this is the kind of story that reminds us why we built this community. You didn’t just learn—you implemented, shifted your focus, and started creating real momentum. That’s what separates dreamers from doers. Can’t wait to see what you build next—and we’ll be here when it’s time to go bigger.
SJ
Svetlanna Joan H.
Many things to say about CT
Many things to say about CT! First off, the team is really great with their communication. They respond with a quickness and make me feel seen and heard. I'm currently subscribed to the newsletter. It's so motivating and inspiring and full of golden nuggets of information. I also am reading Codie's book, Main Street Millionaire, and I'm so incredibly blown away by a whole new world of information I never knew existed. My mind is boggled by how much new knowledge I am acquiring...it humbles me to know how little I really know about the world. I'm also in the CT course that Codie offers for learning about Seller Financing...that is a really cool concept I can't wait to delve into.
Response from Contrarian ThinkingApr 29, 2025
Appreciate you, Svetlanna. You’re exactly the kind of thinker we built this community for — curious, action-taking, and willing to question the way things have always been done. It’s clear you’re not just learning, you’re moving. Stay sharp! The real compounding happens from here.