Contrarian Thinking, founded by Codie Sanchez, is on a mission to help 1 million people become financially and philosophically free by teaching them to create the wealth they need to live the life they want, on their own terms!
Contrarian Thinking (contrarianthinking.co) has 430 customer reviews on Five Star Index, with an average rating of 4.9 out of 5.
Also known as
contrarianthinking.co
Website
contrarianthinking.co
Category
Education Services
Listed on Five Star Index
2026
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The company replied to 85% of reviews.
Latest
Most recent review: October 2026.
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The support, collaboration, education, tools, and time you receive in this community are truly unparalleled. As someone preparing to buy their first business, having the Contrarian family behind me gives me the confidence that I won’t just acquire that first business — I’ll scale it, strengthen it, and use that momentum to buy my second.
Response from Contrarian ThinkingJul 15, 2026
Andrew, we appreciate you being part of the community. Confidence comes from putting in the reps, surrounding yourself with the right people, and having the right playbook. It sounds like you're doing all three. Keep moving forward and keep us posted when that first deal closes.
SP
Stephen P.
The value is there.
Deal reviews alone are worth the cost of entry. The staff are extremely helpful and seem to have the right experience for deal advising. Brittany especially was very helpful in helping me sort out roadblocks on my business buying journey.
Response from Contrarian ThinkingJul 15, 2026
Appreciate this, Stephen. It means a lot to hear the value is showing up where it matters most. Brittany and the team care deeply about helping members make smart decisions with confidence. Thanks for letting us be part of your journey, and we're excited to see where it takes you next.
RW
Raymond W.
2-Day “Contrarian Camp” was thoroughly useful
Contrarian camp (2 day in-person workshop) was very useful. I very much needed the workshop – style format to work through some blocks to purchasing a business.
The event, and this community, is useful to those who are trying to buy a small business, or seriously considering one; very few others. It’s very focused, and NOT a general motivational or leadership program. I appreciated in particular the warnings and caveats of an acquisition from the Deal Coaches and senior staff, as many have done M&A for years. I need detailed tips not a bunch of rah-rah. Solid value for the money and time. On a final note I appreciated the young lady doing the video interviews: respectful and not intrusive. Shows that the staff (who are delightful) are all on board with the program.
Response from Contrarian ThinkingJul 15, 2026
Really appreciate you sharing this, Raymond. We believe people deserve the full picture of business buying, including the risks and the hard conversations, not just the exciting parts. Glad the workshop helped you break through some of the blocks you were facing and that our team made the experience worthwhile. Thanks for noticing the people behind the scenes too.
KR
Kate R.
Skip the business school debt. Buy a business instead!
Contrarian Camp 2026 compressed what feels like an elite MBA in small business acquisitions into three relentless days of learning from people who have actually done the work. No theories. No academic case studies. Just operators, investors, brokers, finance gurus, and acquisition entrepreneurs sharing the frameworks, strategies, and hard-earned lessons they use to buy, grow, and sell businesses every day.
The pace was intense. The content was dense. And every minute was actionable.
The price of admission? Worth its weight in gold—and then some.
But the biggest asset wasn't the curriculum. It was the room.
There's nothing more valuable than surrounding yourself with a community of people who think differently, challenge your assumptions, openly share what works (and what doesn't), SHOUT OUT to: @Rylan Harvey, @Stan Sanchez, @Tia Marciel, @Gunakar Golagana, @Hants White, @Candice Seiger, @Heather & Chris Williams, (not an exhaustive list) WOW, just wow! These great individuals genuinely want to see you succeed, it’s not about them, but YOU. When you're immersed in a room full of buyers, owners, capital providers, and operators, your standards rise, your confidence grows, and your excuses disappear.
Because of this community and everything I learned at Camp, I'm reviewing acquisition opportunities through an entirely different lens. I now have my first deal on the table, and instead of wondering if I can evaluate it, I have the confidence, frameworks, tools, and network to move through the process with conviction and speed.
That's the real ROI.
Contrarian Thinking doesn't just teach you how to buy businesses. It gives you the mindset, the playbooks, and the community to actually become an exceptional owner.
If you're serious about acquiring a business, this isn't an expense—it's an investment that pays dividends long after the weekend ends.
Sincerely,
--The Lumberjack
Response from Contrarian ThinkingJul 15, 2026
Kate, thank you for such a thoughtful review. We believe the best education comes from operators who have been in the trenches, and we are glad that came through for you. The fact that you are looking at acquisition opportunities with a completely different level of confidence is the outcome we hope every member walks away with. Now go build something great and keep us in the loop.
UH
Ubaid H.
Mission driven community worth every penny!
This is an excellent community to be part of for anyone considering buying a small business. The resources are excellent, and you genuinely get more value than what you pay for. It's clear the team is mission-driven, genuinely there to help people buy a business, not just to run a money-making machine.
The community has matured a lot over the past year. They've brought in a lot of tailored expertise, added new training resources, and the BizScout app has become seriously advanced. It's a well-organized, super helpful community, with regular office hours and weekly deal review calls.
The deal advisors are all approachable, helpful, resourceful, and experienced. A special shout-out to Nick Carey for his excellent guidance at Contrarian Camp, and to Rylan Harvey, who went above and beyond making everyone feel welcome, meeting people in person, and answering every question.
Response from Contrarian ThinkingJul 15, 2026
Thanks for the incredible feedback, Ubaid. Hearing that you see the work happening behind the scenes means a lot because we're constantly raising the bar for our members. Nick and the rest of the team will appreciate the recognition. We're glad you're part of the community and can't wait to see what you accomplish next.
MI
Monica I.
Contrarian Thinking has been such a…
Contrarian Thinking has been such a valuable community for me as a business owner. It’s pushed me to think bigger, make smarter decisions, and look at entrepreneurship in a more practical, creative way.
What I appreciate most is that it’s not just motivational content — it’s real strategy, real conversations, and access to people who are actually building. Being surrounded by other entrepreneurs who are thinking differently, sharing resources, and challenging the traditional path has helped me feel less alone in growing my business.
I’d recommend Contrarian Thinking to any entrepreneur who wants to expand their network, sharpen their business mindset, and be in rooms with people who are serious about building something meaningful.
Response from Contrarian ThinkingJul 2, 2026
Thanks for sharing this, Monica. We believe the right room changes how you think, and that changes how you build. It is great to hear the community has helped you make smarter decisions and connect with entrepreneurs who are serious about the work. We are excited to keep growing alongside you.
CL
Christine L.
Camp 2026 was a Blast
I had a great time at Camp 2026 meeting new people, and connecting with old friends. I appreciate the small group learning and discussions throughout the camp. Special thanks to Rylan for squeezing me in for a 1:1, and Joe P. and Robert S. for letting me sit in on their marketing discussion. Can't wait for the next in person event! CT Team always deliver!
Response from Contrarian ThinkingJul 2, 2026
Christine, this made our day. Camp is built around the idea that the right conversations can change your trajectory, and it sounds like you made the most of every opportunity. We’re glad the team could make room for you and help create such a memorable experience. We can’t wait to have you back.
SH
Shantae
CT has put my brain in the Owner’s…
CT has put my brain in the Owner’s seat! Mindset is everything. From clarity to confidence, Contrarian Thinking overdelivers on expectations.
Response from Contrarian ThinkingJul 2, 2026
Love hearing this, Shantae. The biggest change always starts with mindset because everything else follows from there. We’re glad the clarity and confidence are showing up in a real way. Now it is time to keep building.