Contrarian ThinkingContrarian Thinking, founded by Codie Sanchez, is on a mission to help 1 million people become financially and philosophically free by teaching them to create the wealth they need to live the life they want, on their own terms!
Contrarian Thinking (contrarianthinking.co) has 430 customer reviews on Five Star Index, with an average rating of 4.9 out of 5.
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Education Services · Washington, District of Columbia
Excellent
Education Services · Colorado Springs, Colorado
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Education Services · Harrisburg, North Carolina
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Education Services · Rockville, Maryland
Excellent
Showing 412 reviews with 5 stars · Clear filters
Lindsey B.
Jordan is very knowledgeable and quick to respond! He thinks through all my questions from many angles and is thorough in his response.
Response from Contrarian ThinkingAug 20, 2026
Love hearing this, Lindsey. Having someone in your corner who can challenge your thinking, answer quickly, and help you see what you might be missing can make all the difference. Glad Jordan has been that person for you. Thanks for sharing this with us.
Ferry C.
Contrarian Academy has been essential to my acquisition journey. I honestly don't think I'd have gotten through it without the program. Feedback from Coaches, especially Rylan, is structural & deal-specific, catching risk in negotiation terms before it becomes a real problem, not just generic encouragement. The community has been a steadying presence through the harder stretches of a deal, and kept momentum moving when things could have stalled. The network access to lenders, professionals, and other operators has been genuinely useful too. Rylan leads the program and brings real M&A expertise to it. If you're serious about buying a business, Contrarian Academy is worth it.
Response from Contrarian ThinkingAug 20, 2026
Thank you, Ferry. The fact that the Academy helped you through the difficult parts of an actual deal means a lot to us. Rylan and the team care deeply about giving buyers useful feedback when the decisions and details really matter. We’re glad to be part of your journey and cannot wait to see you get across the finish line.
Tim D.
The Contrarian Academy changed my life. The course gave me the baseline knowledge to feel confident about pursuing a business acquisition. The advisors and entire team are knowledgable and passionate, offering an endless stream of mentorship. The community supports and uplifts each other in a way I have never seen. My wife and I now are now business owners and on our way to financial freedom!
Response from Contrarian ThinkingAug 20, 2026
Appreciate this, Tim. Going from learning how acquisitions work to owning a business with your wife is the kind of transformation we want to see more of. We’re glad the advisors, team, and community helped you get there. Becoming an owner is just the beginning.
Matthew D.
I had a fantastic experience with Contrarian Thinking over the past year. The Academy training was excellent, the deal coaches were knowledgeable and genuinely invested in helping members, and the community was welcoming and supportive. I learned a tremendous amount about business acquisitions and came away with knowledge that I'll continue to use. Overall, I had a very positive experience and would highly recommend Contrarian Thinking to anyone interested in learning about business acquisitions and joining a great entrepreneurial community.
Response from Contrarian ThinkingAug 20, 2026
Thanks for this, Matthew. A year spent learning how to think differently about business ownership is time well invested, and we are glad the Academy and Deal Coaches delivered for you. The real value is having knowledge you can carry into every deal and opportunity ahead. Keep putting it to work.
Lisa B.
Seven months into my experience with Contrarian Thinking, I've gained a far deeper and more nuanced understanding of the small business acquisition process than anticipated. Just as impressive as the education, however, is the culture. CT's expert deal advisors are grounded, supportive, and consistently willing to go above and beyond to help. Nick Carey, a broker and deal advisor with CT, embodies that culture. In addition to being extremely knowledgeable, he provides a valuable perspective on both the business and human dynamics of the deal. Nick helped navigate two different, complex opportunities on my end--offering expert advice, practical guidance, and helpful insights. CT offers a rare combination of valuable education, experienced advisors, and a community that genuinely wants to see its members succeed.
Response from Contrarian ThinkingAug 19, 2026
Thank you, Lisa. We love that you called out both the education and the culture, because knowing how to evaluate a deal is only part of becoming a great business buyer. Nick brings the kind of practical perspective that can make a huge difference when the numbers and human dynamics collide. Glad to have you in the community and excited to see where you take this next.
Cynthia
I'd followed Codie for years, but it was her July 2026 Live Masterclass (with their Deal Advisor Stephanie Veal) that finally hooked me! They echoed what I saw was true. That studying from the sidelines would not produce results, so I joined the community. Three weeks in and still I'm in awe of the support, respect, and VIP treatment here. So much so that it caused me to change my pace; I came in chasing speed in order to acquire fast! Now I'm enjoying the journey, learning from the Advisors, building relationships with Members, and feeling special to be supported by their Concierge team. I’ve no doubt we’re going to reach my goal and acquire a cash-flow-profitable business, and gain more from slowing down to experience the program.
Response from Contrarian ThinkingAug 19, 2026
Cynthia, thank you for trusting us after years of following Codie from the sidelines. We love that just three weeks in, your focus has shifted from acquiring fast to acquiring well. That patience, paired with the right people and support around you, can change everything. We’re excited to be in your corner as you keep moving toward ownership.
June C.
Really impressed by this program. From day one I felt like I would be properly set up to jump into the acquisitions space and realistically own a business within the set time frame. Codie and her entire leadership team are pros at what they do - and perhaps more importantly, they are generous with their knowledge sharing and coaching. Highly recommend to anyone interested and serious about business ownership, entrepreneurship, and wealth building.
Response from Contrarian ThinkingAug 19, 2026
Thank you, June. The goal has always been to make business ownership feel achievable while giving you the tools and support to pursue it seriously. It means a lot that the quality of the team and their willingness to share what they know have made an impact. Keep going, we’re rooting for you.
Nicolas Z.
Most of my professional life, I've worked by myself building teams. It's a fantastic feeling knowing you are surrounded with so many professionals who never flinch looking at the smallest businesses, same enthusiasm, same expertise, helping each and everyone of us through a long journey. I don't know what we'd do without the Academy and those ambassadors, Concierge, and our huge cohorts! I'm happy to have finally found a team I can depend on, coaching each part of the journey.
Response from Contrarian ThinkingJul 28, 2026
Nicolas, that shift from building alone to having a team in your corner is a big one, and it's the reason all of this exists. Every business deserves the same level of attention no matter the size, so glad that's exactly what you're feeling from the ambassadors, Concierge, and your cohort. Welcome to the team.