Lee
Arctic Grey "gets it"
Arctic Grey didn’t just build a site; they became a technical extension of our own team. They successfully migrated our complex B2B catalog to Shopify+ and solved a massive ERP integration challenge that others might have walked away from. Bulbtronics Inc. is a leading distributor in the lighting industry, specializing in everything from medical and entertainment lamps to industrial LED retrofits. For this project, I led the process from start to finish, ensuring our vision was executed while keeping all expectations on track. When we partnered with Arctic Grey, we weren’t just looking for a visual refresh. Our primary goal was migrating to Shopify+ while solving a major technical challenge: a seamless integration with our custom ERP system. Operating in a niche B2B industry with thousands of highly complex SKUs, reliable and accurate backend communication was absolutely critical to the success of this project. Shopify+ has given us an enterprise-grade B2B platform that truly matches the complexity of our operation. It now supports our layered pricing structures, customer-specific purchasing workflows, and large, highly technical product catalog without compromise. The platform enables us to serve distributors, institutions, and high-volume buyers with a streamlined, professional buying experience. Arctic Grey helped turn Shopify+ into a core part of our B2B sales infrastructure, not just an ecommerce storefront. Communication throughout the project was seamless and genuinely collaborative. Slack was our go-to for quick daily updates, while regular Google Meet sessions allowed us to dive deeper into strategy and technical execution. This constant, real-time connection made it easy to iterate quickly and resolve ERP-related challenges the moment they arose. The true standout was the Arctic Grey team—especially their project manager, Maddie, and Victoria. They didn’t simply manage tasks; they operated as true partners rather than vendors. Custom ERP integrations can quickly become overwhelming, but Maddie, Victoria, and the broader team were willing to get deep into the technical details. Instead of focusing on limitations, they worked alongside us to figure out how to make things work. Their investment in our success matched our own, and their approach made Arctic Grey feel like a natural extension of our internal team. Final Recommendation: If you are a B2B business with complex technical requirements and need a partner who truly cares about the outcome rather than just the ticket count. I cannot recommend Arctic Grey highly enough. They have the technical muscle to handle enterprise-level hurdles and the communication style to make a high-stakes project feel manageable. Lee




